Product Marketer

Product Marketer
San Francisco, CA

About Broccoli AI

Broccoli AI builds AI voice agents that act like real employees—answering phones 24/7, booking jobs in ServiceTitan, following up on missed calls and estimates, and handling emergencies in real time.

In just 12 months, we’ve grown to 200+ contractors with 40% MoM growth, and we’re just getting started. Backed by top-tier VCs, we’re building the AI-native operating system for the $600B home services industry.

Why Join Us?

• Build from 0→1: You’ll own growth marketing strategy and execution across all channels, starting from first principles.

• Real Customers, Real Revenue: Everything you do will directly impact bottom-line metrics.

• Work Directly with Founders: Move fast, iterate quickly, and make real decisions with the people building the product.

• Create a Category: Help define how AI employees are bought, understood, and adopted by traditional service businesses.

What You’ll Do

Growth & Demand Gen

• Own and optimize the top-to-bottom funnel—from first impression to qualified lead to closed customer.

• Launch and manage paid campaigns (Meta, Google, LinkedIn, YouTube, etc.), including creative development and audience testing.

• Build, test, and optimize landing pages, email flows, and CTAs for conversion.

• Set up tracking infrastructure (GA4, Segment, HubSpot, etc.) and own performance reporting and attribution models.

Product & Content Marketing

• Own positioning, messaging, and competitive insights for key features and use cases.

• Partner with Product and Sales to plan feature launches, write enablement materials, and train GTM teams.

• Craft high-converting product marketing collateral, including one-pagers, case studies, and demos.

Social, Community, and Brand

• Run our social channels (LinkedIn, X/Twitter, Instagram) to grow audience and drive engagement.

• Work with contractors or agencies (if needed) to produce UGC-style and brand content.

• Experiment with organic channels (SEO, community, influencer, referral loops) to find scalable acquisition. Data, Tooling & Automation

• Set up lead scoring, email automation, and CRM integrations (e.g., HubSpot, Salesforce).

• Define KPIs and report on funnel metrics weekly and monthly.

• Use tools like Clearbit, Apollo, Zapier, and Webflow to automate outreach, enrichment, and onboarding.

What We’re Looking For

• 5+ years in product marketing, growth marketing, or full-stack marketing at a high-growth B2B or SaaS startup.

• Deep knowledge of performance marketing, attribution, and funnel optimization.

• Ability to write clearly and persuasively for multiple audiences (owners, technicians, decision-makers).

• Comfortable working with low design support—you can mock things up in Figma, Notion, or Webflow when needed.

• Strong understanding of marketing analytics tools (GA4, Looker Studio, HubSpot, etc.).

• Bonus: Experience marketing AI, SaaS, or vertical software products.

• Bonus: Familiarity with sales-led and product-led growth motions.