Product Marketing Specialist, Core Protections

Job Title:Product Marketing Specialist, Core Protections

Role Overview:

McAfee is seeking a Product Marketing Analyst to support the evolution of our core cybersecurity protections. In this role, you will help ensure our foundational security capabilities remain credible, differentiated, and clearly communicated to customers as online threats continue to evolve. You’ll work closely with cross functional teams to translate technical innovation into clear customer value.
This is a Hybrid position located in Frisco, TX. You will be required to be onsite on an as-needed basis, typically 1 to 6 times a month. We are only considering candidates within a commutable distance to one of Frisco, Texas and are not offering relocation assistance at this time.

As a Product Marketing Analyst, you will support the positioning, messaging, and ongoing evolution of McAfee’s core protections across key threat vectors. You will help ensure our protection capabilities remain clearly differentiated in the market while contributing to experiences that help customers understand and trust the protections they receive.

About this role:

Support Core Protection Positioning

• Maintain messaging, positioning, and value frameworks for McAfee’s foundational protections.

• Help ensure core capabilities are communicated clearly and consistently across product, marketing, and customer touchpoints.

• Translate technical protection capabilities into simple, benefit-driven customer language.

Partner on Product Innovation

• Collaborate with Product Management to help inform roadmap prioritization through market insights and competitive analysis.

• Work with engineering and threat research teams to understand how protections perform and evolve as new threats emerge.

• Support the ongoing differentiation and credibility of McAfee’s protection technologies.

Shape In-Product Communication

• Partner with UX and Product teams to develop intuitive, value-forward in-app messaging and experiences that help customers understand and activate key protections.

• Contribute to messaging and flows that improve adoption, clarity, and trust in our security features.

Monitor the Competitive Landscape

• Track competitive baselines across major security providers to ensure McAfee’s protections remain competitive and well-positioned.

• Maintain competitive documentation and insights that support product, marketing, and sales teams.

Bring Market & Threat Insights

• Monitor emerging threats, customer feedback, and industry trends to help ensure our protections remain relevant and market leading.

• Surface insights that inform messaging updates, feature prioritization, and innovation opportunities.

Measure Product Experience Impact

• Track key experience metrics such as activation rates, feature engagement, completion rates, NPS themes, and support drivers.

• Partner with cross-functional teams to identify opportunities to improve adoption and customer understanding of protections.

About You:

• 4+ years in product marketing or related fields, ideally in SaaS, or consumer businesses

• Eager to learn, take ownership, and grow product marketing expertise in a fast-moving environment.

• Ability to translate complex technical concepts into simple, benefits-led narratives.

• Solid cross-functional experience with Product Management, Engineering, Marketing, Sales, and Customer Success.

• Analytical mindset with the ability to interpret product usage data, customer feedback, and market trends.

• Strong communication and organizational skills, with attention to detail.

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Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Bonus Program
• 401k Retirement Plan
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support for Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

The starting pay range for this position is $79,310.00-$130,295.00. McAfee takes into consideration an individual’s skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.

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