Product Marketing Director, Sustainability Solutions

Workiva is seeking a Product Marketing Director, Sustainability (North America) to own and drive the go-to-market (GTM) strategy of our sustainability solution portfolio. This high-impact role requires domain expertise in sustainability and carbon accounting, strong judgment in navigating regulatory ambiguity, and the ability to define clear, differentiated narratives in a complex and evolving market.

You will operate as a senior GTM decision-maker, shaping positioning, messaging, and market plays that directly influence revenue performance and field execution. Partnering closely with Product, Sales, Partnerships, Enablement, and Revenue Marketing, you will ensure Workiva brings cohesive, customer-centric sustainability solutions to market while maintaining clarity and focus across the organization.

• Define and evolve the GTM  strategy for Workiva’s sustainability solutions, aligning customer needs, regulatory drivers, and business priorities

• Make informed tradeoffs and prioritization decisions to focus GTM efforts on the highest-impact opportunities

• Lead ongoing customer and field research to understand workflows, buying triggers, objections, and unmet needs across sustainability, finance, and assurance stakeholders

• Synthesize insights from customer interviews, win/loss analysis, field feedback, and regulatory developments into actionable GTM recommendations

• Develop differentiated solution positioning and messaging across sustainability, carbon, and adjacent platform capabilities

• Partner with Product to translate customer, field, and regulatory insights into roadmap influence, shaping feature prioritization and sequencing to maximize GTM impact

• Define launch narratives, messaging frameworks, and success criteria in partnership with Product, Revenue Marketing, and Sales Enablement

• Partner closely with Revenue Marketing, Demand, and Sales Enablement to ensure GTM strategy is translated into effective market activation

• Lead rapid experimentation to test messaging, value propositions, and GTM plays across sales and marketing channels

• Contribute to thought leadership through webinars, blogs, presentations, customer stories, and industry events

• Support analyst and customer engagements with strong narratives and market insight
   

What You'll Need

Minimum Qualifications

• Bachelor’s Degree in marketing or related field

• 10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales

Preferred Qualifications

• B2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferred

• Deep understanding of sustainability and/or carbon accounting markets, including buyer personas and competitive dynamics

• Familiarity with multi-solution SaaS platforms and platform-level GTM motions.

• Demonstrated success influencing and collaborating with cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success

• Experience using AI 

• Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executives

• Experience analyzing pipeline, bookings, and revenue performance data to identify GTM opportunities and areas for optimization

• Proven ability to innovate and optimize marketing strategies to deliver measurable business results

• Exceptional communication, storytelling, and program management skills to drive initiatives forward with clarity and impact

Travel Requirements & Working Conditions:

• Up to 40% travel

• Reliable internet access for any period working remotely, not in a Workiva office

How You’ll Be Rewarded

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
 

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.