Product Marketing Lead, GTM Launch Strategy & Campaigns

Hiring Manager

Aliza Edelstein - VP of Product Marketing

About us

Scribe is where exceptional people come to do the best work of their careers. More than 94% of the Fortune 500 use Scribe to document and scale how work gets done. We’re growing fast — since our founding in 2019, we’ve grown to over 4 million users across 600,000 businesses. Based in San Francisco, we've raised $55M in funding from top-tier investors and are honored to have been named as a Forbes Next Billion Dollar Startup and LinkedIn Top Startup. Join us in our mission to uplevel how people do work. 

How we work

We aim to be the place where exceptional people come to do the best work of their careers and we have intentionally built a team of the kindest, smartest people you’ll ever meet. Our values are core to who we are and shape who joins us on our mission:

• Accelerate impact

• Raise the bar

• Make our users heroes

• Clear is kind

• Rapid learning machine

• One team one dream

We live to see our customers’ faces light up when they realize the magic of Scribe. We bring our whole selves to work. We work smart and incredibly fast. We raise the bar. And we love what we do. 

About the role

Above all, you are a storyteller who takes full ownership of product launches to drive significant business outcomes. But we’ll call you Product Marketing Lead for GTM Launch Strategy & Campaigns. You’ll take Scribe’s platform to market, reimagining how we communicate with our customers and prospects—to be more human, creative, and inspirational. You’ll create the go-to-market strategies, messaging, and campaigns to make us a beloved and critical element of our customers’ professional lives. 

You’re a smart, kind, ambitious self-starter and leader who can balance strategic thinking, creative ideation, and customer empathy. You have a strong understanding of a B2B sales-assisted and self-serve buyer’s journey but live and breathe inspiring consumer marketing campaigns and engagement strategies. You stay ahead of industry trends, are brimming with ideas, and love bringing launches to life—not only to drive major impact to the business but also because you live to see our customers’ faces light up when they realize the magic of Scribe. You’re not afraid to challenge the status quo, you have strong convictions about what works and what doesn’t (and the ability to design data-driven tests to prove it), and you dream BIG, finding yourself always saying “what if …?”

You could be a great fit if

• You are passionate about upleveling how companies do work

• You put the customers at the center of everything you do

• You are a storyteller and have a deep love of the written word

• You are as eager to learn as you are to teach and mentor

• You are a visionary and dream big with a bias for action

• You take ownership and are accountable

• You flourish in ambiguity and can make quick, thoughtful decisions

• You push for the highest standards and celebrate the wins

If you’re reading this thinking “that’s me!”, we want to meet you!

This role is not for you if

• You are not confident in your ability to write compelling messaging and develop creative campaigns that tie deeply to customer pains and desires

• You have only worked at big companies and are not yet familiar with successfully navigating a startup our size

• Complex challenges drain your energy rather than fuel it

• You are focused on leading large teams; this is a senior IC role for the medium term

What you’ll do

• Product Launches: Be a trusted partner to the product team. Develop a thematic approach to launches and quarterback them from inception to successful launch. Establish KPIs to track launch performance and impact

• Messaging & Positioning: Develop the messaging and positioning not only for product and feature releases, but also for how you will bundle them into thematic launches and campaigns

• Product Insights: Relay customer, sales, and market insights that inform product roadmap decisions and strategy—from the big picture down to UI copy

• Campaigns: Imagine and build creative campaigns that drive product adoption and revenue. Rigorously measure the results and relentlessly optimize them

• Targeting Strategy & Execution: Plan and implement the go-to-market strategy for targeting, acquiring, and increasing product adoption with buyers and users who fit our Ideal Customer Profile based on company goals, across the self-serve and sales-assisted sides of our business

• Leadership: Build strong relationships and lead cross-functional teams across Product, Design, Lifecycle, User Acquisition, and Influencer Marketing to take products and features to market. Be their go-to PMM partner

Qualifications

• Education: BA/BS degree

• 5-7+ years in a product marketing, transferable marketing, and/or product management role

• Exceptional written, verbal, and visual communicator and storyteller with keen ability to understand the audience and distill key messages to persuade them to take action

• Big-picture thinker with strong business discernment and high degree of creativity in identifying and capitalizing on opportunities; finger on the pulse of growth marketing trends and innovations

• Experience developing messaging and crafting creative omni-channel campaigns

• Strong analytical skills to incorporate data-driven insights to optimize campaigns

• Strong project management, prioritization, and organization skills

• A creative curiosity, collaborative ethic, hardworking enthusiasm, and ambition

• A consistent ability to lead and collaborate seamlessly across functions with high EQ (emotional intelligence)

• Comfort in a fast-growing startup environment

• Ability to come into the SF office 3X weekly

Nice to have

• A PLG (Product-Led Growth) and B2B background

• Familiarity with CRM, data visualization, and marketing automation tools such as Salesforce (SFDC), Customer.io, Mixpanel, and Sigma

Full-Time Employee Benefits Include

• Some of the nicest and smartest teammates you’ll ever work with

• Competitive salaries

• Comprehensive healthcare benefits

• Equity in a hypergrowth startup

• Flexible PTO

• 401k

• Parental Leave

• Commuter Benefits (SF office employees)

• WFH Stipend

• Weekly paid in office lunches at our SF office

Compensation

$165,000 - $223,500 USD + Equity + Benefits

At Scribe, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Scribe is proud to be an Equal Opportunity and Affirmative Action Employer.