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About Ketch
Ketch helps modern brands simplify privacy operations and unlock permissioned data for growth. Our platform delivers technology to help businesses solve the hardest challenges in consent, permissioning, data governance, and regulatory compliance.
With privacy expectations rising, regulators tightening enforcement, and brands hungry for permissioned data that actually performs, the market is moving fast. That’s where you come in.
Role Overview
We’re hiring a Product Marketing Lead to shape how Ketch shows up to the market, through crisp positioning, compelling narratives, and strong go-to-market execution. This is a mid-level role for a technical, product-fluent marketer (or a former product manager looking to move into product marketing) who can translate complex product capabilities into buyer values and outcomes.
You’ll work closely with Product, Sales, Demand Gen, and Enablement teams to build market-facing and sales-facing materials, bring market feedback back to the product team, and keep Ketch sharp on the competitive landscape.
What You'll Do
Positioning and messaging
- Own and evolve core product messaging: buyer pains → Ketch value → proof.
- Develop personas, use cases, and solution narratives that help the market “get it” quickly.
- Partner with Product and Sales to keep positioning current as the product evolves.
Content and assets
- Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives.
- Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations.
- Collaborate with Demand Gen on launch and campaign assets (webinars, landing pages, nurture copy).
Product launches and go-to-market execution
- Support product launches end-to-end: launch briefs, messaging, internal enablement, external announcements, and post-launch learnings.
- Coordinate cross-functional timelines so launches are crisp, on time, and measurable.
Competitive and market intelligence
- Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts.
- Translate competitive insights into practical outputs (battlecards, objection handling, “why Ketch” proof points).
Voice of customer and feedback loops
- Capture and synthesize feedback from Sales, Partners, Customers, and the market.
- Turn insights into recommendations for Product and the broader GTM team (what’s resonating, what’s confusing, what’s missing).
What You Bring
Required
- 2–5 years in product marketing, product management, solutions consulting, or another product-adjacent GTM role in B2B SaaS (privacy/security/data-adjacent a plus).
- Strong writing and editing skills—you can ship clear, persuasive copy fast.
- Comfort with technical concepts and translating them for non-technical buyers.
- Excellent communication and stakeholder management across Product, Sales, and Marketing.
- Strong organizational skills: you can manage multiple priorities, deadlines, and feedback loops without dropping details.
Big plus
- Former product manager (or strong technical background) with interest in GTM and storytelling.
- Experience supporting launches, sales enablement, or competitive intelligence.
- Familiarity with privacy, consent, compliance, data governance, or martech/adtech ecosystems.
- Strong preference for candidates in San Francisco or Chicago.
If you’re excited by the idea of helping brands respect consumer privacy while unlocking more value from data, we’d love to meet you.
Ketch San Francisco, California, USA Office
23 Geary St, San Francisco, CA, United States, 94108
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
