Product Marketing Manager

Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.
Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market.
Come help us bring modern software to modern science.

The best breakthroughs in human history are being engineered in labs right now. But the infrastructure holding those labs back? Still stuck in spreadsheets, manual data entry, and siloed systems.

Benchling is changing that.

We’re looking for a Product Marketing Manager to define and execute Benchling’s go-to-market strategy for the Research phase of the biotech lifecycle. This senior individual contributor role will focus on positioning Benchling as the platform of choice for modern, data-driven discovery — spanning molecular biology, cell engineering, and emerging modalities like biologics, RNA, and cell and gene therapies.

You’ll combine product depth with marketing acumen to translate complex capabilities into compelling narratives that resonate with scientists, R&D leaders, and IT stakeholders.

• Define positioning, segmentation, and narrative for Benchling’s Research and Modality portfolio.

• Translate scientific and technical capabilities into clear, differentiated messaging and content.

• Lead go-to-market strategy and execution for new and existing products, driving adoption and revenue growth.

• Develop enablement materials — customer stories, presentations, and competitive insights — to equip Sales and Customer Experience teams.

• Conduct and synthesize market research to understand customer needs, trends, and competitive dynamics.

• Partner closely with Product Management and Strategy to influence roadmap priorities and ensure product-market fit.

• Align cross-functional teams around shared goals, launches, and success metrics.

• 10+ years in product marketing, with a track record of owning GTM for technical B2B products

• Exceptional storyteller — Your storytelling and messaging ability will stop a VP of R&D in their tracks and your technical acumen earns the respect of a data architect.

• GTM operator — you've run launches at scale, built enablement programs, and have clear examples of marketing work that moved pipeline and revenue.

• Life sciences curiosity — you don't need a biology degree, but you're genuinely excited to learn the science and understand what makes these customers tick.

• Cross-functional communication — excellent collaborator with proven ability to align Product, Sales, and Marketing around shared outcomes.

• Bachelor's or advanced degree in business or technical field.

Nice to have:

• Curiosity for or domain expertise in biotech R&D

• Ability to engage confidently with R&D scientists and IT leaders, translating complex science into clear business value.

We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week (Monday, Tuesday, and Thursday).

#LI-Hybrid #BI-Hybrid #LI-DT1

Benchling welcomes everyone.

We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences.
We are an equal opportunity employer. That means we don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.