Lead product marketing and communications for institutional onchain vault products: own positioning, launch execution, sales enablement, website/product pages, and launch comms. Collaborate closely with product and BD, translate technical work into buyer-ready materials, and maintain feedback loops with BD and partners.
The role
About Gauntlet
This is a marketing generalist role with a product marketing lean and real ownership from week one. You'll shape how Gauntlet's products show up in the market: owning positioning, launches, and sales enablement across a portfolio serving $1.5B+ in client TVL for some of the largest fintechs, protocols, and capital allocators moving onchain. Your work sits close to product and BD, and it ships into launches, client conversations, and the stories institutions hear about Gauntlet. You'll also contribute to communications (launch comms, events, social, website) as new products ship. Time will split roughly half product marketing, half comms, shifting with the roadmap.
About Gauntlet
Gauntlet builds the financial systems of the future. While much of onchain finance is focused on point solutions, we operate across the entire stack to offer best-in-class vault products. Today we serve over $1.5B in client TVL across some of the largest fintechs/neobanks, protocols, exchanges, and capital allocators in crypto — and, increasingly, traditional asset management. Our team brings together traditional finance and crypto-native expertise to deliver durable, sophisticated products for institutional clients moving onchain.
What you'll do:
- Own product positioning and messaging for vault products, new strategies, and structured products.
- Translate positioning into the materials that sell: BD slide decks, landing pages, technical documentation, and proof points.
- Run product launches end-to-end. Pre-launch data collection, waitlists, launch copy, sales enablement, BD training, mock pitches.
- Build the sales enablement library. Slide decks, one-pagers, proposals, battlecards, product FAQ.
- Own the product to marketing feedback loop. Regular sessions with BD to surface objections, adoption blockers, and market signal.
- Support launch communications. Blog posts and social copy for new product launches (press is handled by an external PR consultant — you coordinate, not pitch).
- Own the product surface on the website. Product pages, launch announcements, partner integrations.
- Support co-marketing with partners aligned to Gauntlet's institutional narrative.
What you bring:
- 3–6 years in product marketing, marketing, or communications at a crypto, fintech, or financial infrastructure company.
- Strong grasp of technical and financial concepts. Hands-on DeFi knowledge is a real plus, but not a gate. A sharp fintech marketer who ramps fast clears the bar.
- Strong instinct for product positioning: turning technical work into clear narratives and buyer-ready materials.
- Experience owning product launches end-to-end.
- Track record of building sales enablement (decks, one-pagers, proposals, battlecards) that BD actually uses.
- Solid writing across blog posts and social copy.
- High proficiency with AI tools — you use LLMs and agents in your day-to-day work and have built things with them.
- Prior product marketing experience for DeFi, crypto infrastructure, or fintech products sold to institutional buyers.
- Prior work with vault products, structured products, credit markets, or tokenization.
- Experience with GTM playbooks for institutional B2B products.
- Comarketing experience across a partner ecosystem.
Bonus points
Benefits and Perks:
- Remote first — work from anywhere in the US & CAN!
- Regular in-person company retreats and cross-country "office visit" perk
- 100% paid medical, dental and vision premiums for employees
- $1,000 WFH stipend
- Monthly reimbursement for home internet, phone, and cellular data
- Unlimited vacation
- 100% paid parental leave of 12 weeks
- Fertility benefits
- Opportunity for incentive compensation
The national pay range for this role is $150,000 - $190,000 base plus additional On Target Earnings potential by level and equity in the company. Our salary ranges are based on paying competitively for a company of our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.
#LI-Remote
Gauntlet San Francisco, California, USA Office
San Francisco, CA, United States, 94111
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