The Product Marketing Manager will position Kiddom's solutions in the edtech market by crafting messaging, developing go-to-market strategies, and collaborating on marketing materials. This role requires strong storytelling and analytical skills to drive product engagement and support revenue growth.
About Kiddom
Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom’s high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning.
Kiddom is transforming how K–12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform. As adoption cycles evolve and competition in edtech intensifies, we need a Product Marketing Manager who can position Kiddom’s solutions in the market, craft clear and differentiated messaging, and enable our go-to-market teams to win. This role will sit at the intersection of product, sales, and marketing—translating complex curriculum and AI-driven features into compelling stories that resonate with educators, administrators, and district leaders. Your work will directly support our mission by ensuring that every touchpoint communicates the value of Kiddom’s platform with clarity and impact.
You Will...
- Own positioning and messaging for Kiddom’s curriculum and AI-powered platform, ensuring differentiation in the K–12 edtech market.
- Partner closely with Product to understand roadmaps and translate new features into educator- and district-friendly value propositions.
- Develop go-to-market strategies for product launches, ensuring alignment with curriculum adoption cycles and district procurement timelines.
- Work with Supply Chain, Design, Product, Brand, and 3rd-party contractors to develop physical and digital marketing materials with a focus on adoptions
- Create and maintain sales enablement materials (decks, one-pagers, FAQs, battlecards) that equip the GTM team to effectively engage decision-makers.
- Collaborate with Brand, Lifecycle, and Content Marketing teams to ensure product narratives are consistent across campaigns and channels.
- Conduct market research, competitive analysis, and educator interviews to inform positioning and identify opportunities for differentiation.
- Support demand generation campaigns with product-specific messaging and thought leadership.
- Measure and analyze the impact of product marketing initiatives, iterating to improve engagement and conversion.
- Develop product-aligned, awareness, consideration, and decision content marketing to support Growth Marketing
What we're looking for...
- 5–7 years of experience in product marketing, ideally within SaaS, edtech, or curriculum-focused organizations.
- Strong background in crafting positioning and messaging that resonates with multiple buyer personas (teachers, curriculum leaders, administrators).
- Experience leading go-to-market strategies for product launches, including collaboration with sales and product teams.
- Proven ability to create effective sales enablement tools that support adoption and revenue growth.
- Strong storytelling skills and the ability to translate technical or academic concepts into clear, value-driven narratives.
- Familiarity with K–12 education, curriculum adoption processes, and district-level decision-making cycles.
- Analytical mindset with experience leveraging data and research to inform strategy.
- Proficiency with tools such as HubSpot, Salesforce, and Google Analytics.
- Experience with Chameleon, HubSpot, UnBounce, Figma, Adobe CC (particularly Illustrator, InDesign, Photoshop, Rush), and video production desired
- Must be prepared to work in a high-pace environment with rapid changes where use of AI is highly encouraged for high-yield, high-volume work
Salary range is dependent on geographic location, prior experience, seniority, and demonstrated role related ability during the interview process.
What we offer
Full time permanent employees are eligible for the following benefits from their first day of employment:
* Competitive salary
* Meaningful equity
* Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
* One Medical membership (in participating locations)
* Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year.
* 10 paid sick days per year (pro rated depending on start date)
* Paid holidays
* Paid bereavement leave
* Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State.
* Commuter and FSA plans
Equal Employment Opportunity Policy
Kiddom is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, gender, sexual orientation, transgender status, national origin, citizenship status, uniform service member status, pregnancy, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws.
Top Skills
Adobe Cc
Chameleon
Figma
Google Analytics
Hubspot
Salesforce
Unbounce
Kiddom San Francisco, California, USA Office
We are in Union Square, close to BART, MUNI, other public transportation, coffee shops, restaurants, bars, and shops. It's a bustling neighborhood in the heart of San Francisco with easy access to restaurants for offsite socializing at lunch or after work.
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