Product Marketing Manager

Propelus® simplifies workforce compliance management across healthcare. Our innovative technology and strategic partnerships empower millions of professionals, their employers, and regulators to work together, creating a connected and efficient healthcare ecosystem.

As a trusted leader for over 20 years, Propelus has focused on bringing more good into the lives of the people and organizations serving healthcare. We deliver seamless compliance solutions to millions. We leverage market-leading technology and essential data to simplify complex operations, reduce risk, and champion a safer, healthier, and happier workforce.

We are seeking a results-driven Product Marketing Manager to be instrumental in driving the market success of our healthcare compliance management solutions. This individual will be a strategic leader, responsible for leveraging deep customer and market insights to translate technical capabilities into compelling value propositions and effective go-to-market (GTM) plans. Your work will directly impact product adoption, revenue growth, and brand awareness within the specialized compliance technology landscape, requiring you to work autonomously and strategically.

What You'll Do

• GTM Strategy & Planning: Develop and execute comprehensive product marketing plans, including market analysis, competitive positioning, target audience identification, and core messaging.

• Customer & Market Insight: Lead in-depth market research and customer analysis to identify unmet needs, emerging trends, and competitive threats within the compliance management industry.

• Positioning & Messaging: Craft compelling, differentiated product positioning and messaging that effectively highlight the unique value propositions of our solutions to key target audiences.

• Content Strategy: Own the development of high-quality, engaging content, including webinars, case studies, and sales collateral, ensuring it resonates with target audiences across the customer journey.

• Sales Enablement: Collaborate with the sales team to develop and deliver effective sales training programs, tools, and resources to empower them to sell our solutions effectively.

• Product Roadmap Influence: Work directly with the Product Management team to influence the product roadmap, ensuring new features and functionality align with market needs and customer requirements.

• Launch Management: Manage end-to-end product launches, including developing launch plans, creating launch materials, and coordinating with cross-functional teams for successful execution.

• Performance Analysis: Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives, using data-driven decisions to continuously optimize performance.

What You'll Bring

• 4+ years of professional experience in product marketing within the healthcare software or technology industry.

• Proven experience with or exposure to compliance or regulatory solutions is strongly preferred.

• Deep understanding of marketing principles, including market segmentation, targeting, positioning, and messaging.

• Excellent written and verbal communication skills, with the ability to create compelling content and present effectively to diverse audiences.

• Strong analytical skills, with the ability to analyze data, identify trends, and make data-driven decisions.

• Proficiency in using CRM systems (Hubspot a plus) and analytics platforms.

• Experience mentoring junior team members and strong presentation skills for senior management.

Preferred Qualifications

• A Bachelor's degree in Marketing, Business, or a related field.

• Experience with API or data solutions.

• Experience with project management platforms like Monday.com.

• Awarded one of BuiltIn's 2025 Best Places to Work and honored as a Silver Stevie® Award Winner in the 2025 Stevie Awards For Great Employers.

• Professional development allowance to help you grow in the ways that mean the most to you.

• Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering, your birthday, and becoming a new parent.

• Check us out for yourself at our careers page or our Propelus culture Instagram accounts.

For US Employees:

• 401K with company matching, as well as financial planning education and resources.

• Employees can choose from HSA, FSA, and traditional insurance options for medical, dental, and vision coverage for themselves and dependents.

• Lifestyle Spending Account (LSA): We support personal well-being by offering an annual lifestyle spending account that you can use for what matters most to you—whether it’s a gym membership, a meditation app, WFH equipment, or fresh produce delivered to your door.

For LATAM Employees:

• Your health is our top priority! We cover 100% of your health insurance premiums. Our plans include national and international coverage, so you're protected no matter where you are.

• Propelus Flex Club: Our flexible benefits platform gives you monthly points to redeem on what you need most. Plus, you'll get access to exclusive discounts just for being part of our team.

• We've got you covered with a life insurance policy, paid 100% by the company. You can also add your beneficiaries at an exclusive, discounted rate.

We are an equal opportunity employer and value diversity at Propelus. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Candidates from all backgrounds are encouraged to apply.

Full-time positions are scheduled to work 40 hours per week, M-F unless required otherwise by projects. Part-time positions are scheduled to work a maximum of 30 hours per week. Equipment, benefits, and perks are not provided to part-time or temporary employees. This job is open to candidates authorized to work in the US and located within US borders.