Product Marketing Manager

About the teamThe Agent Product Marketing Team connects customer and partner insight to product and business strategy. We help Zillow identify market needs, shape product positioning and go-to-market plans, and bring to market solutions that create value for agents, partners, and home shoppers.
Our team works across product, business operations, sales, and marketing to ensure Zillow’s offerings are grounded in real customer needs and clearly communicated to the people we serve. We play a central role in helping teams make thoughtful decisions about what to build, how to position it, and how to bring it to market effectively.

About the role

As a Product Marketing Manager on the Agent Product Marketing Team, you will help shape how partners engage with Zillow’s products, programs, and growth opportunities. You will work across marketing, product, business operations, and sales to define value propositions, influence go-to-market strategy, and bring partner-facing experiences to market.

This role requires strong strategic thinking, sharp customer insight, and the ability to build alignment across cross-functional teams. You will identify market opportunities, clarify customer and partner needs, and turn those insights into positioning, messaging, and launch plans that support product adoption and business growth. You will also play a central role in helping teams stay aligned from strategy through execution.

We are looking for someone who can bring clarity to complex questions, connect customer needs to business priorities, and help shape thoughtful go-to-market approaches for evolving products and programs.

You will get to

• Develop marketing and go-to-market strategies in partnership with product teams and marketing channel owners to support partner adoption and business growth

• Lead cross-functional coordination across the product roadmap, including launch planning, internal readiness, and stakeholder visibility

• Create and refine messaging, positioning, and value propositions for partner-facing products, programs, and experiences

• Partner with product and business operations to inform roadmap priorities, product strategy, and the overall partner experience

• Build a deep understanding of agent and partner needs through research, performance data, and field feedback, and use those insights to shape strategy

• Collaborate with field marketing, web, and lifecycle teams to translate product value into clear, effective customer communications

• Act as an internal advocate for your product area, helping teams align around customer needs, business goals, and go-to-market priorities

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $118,600.00 - $189,400.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $112,700.00 - $179,900.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

You bring strong customer empathy, sound judgment, and a disciplined approach to problem-solving. You are skilled at bringing clarity to complex questions and turning insights into actionable strategies. You have experience partnering across product, sales, and marketing, and you know how to influence decisions through strong thinking, credible data, and effective communication.

You balance strategic thinking with attention to detail, and you work well with cross-functional teams to move ideas from concept to execution. You are motivated by meaningful work, collaborative problem-solving, and creating experiences that are clear and valuable for customers and partners.

Qualifications

• 8+ years of product marketing experience, ideally supporting B2B products, programs, or platforms from early development through launch and growth

• Experience developing positioning, messaging, and value propositions that drive acquisition, adoption, and retention

• Demonstrated success aligning cross-functional teams around a shared strategy and helping bring complex work to market

• Strong research and analytical skills, with the ability to turn qualitative and quantitative inputs into actionable insights

• Excellent communication and project management skills, with the ability to influence across teams and levels

• A customer-centric, hypothesis-driven mindset and a thoughtful approach to strategy, execution, and collaboration

Preferred qualifications

• Experience with loyalty marketing, advocacy programs, or related go-to-market strategies that strengthen partner engagement, retention, and long-term value

• Experience supporting products, partner programs, marketplaces, or service models with multiple stakeholder groups

• Experience working closely with product, sales, and operational teams to shape customer-facing strategies

• Familiarity with performance-driven or partner-facing business models

• Experience developing go-to-market plans for new product experiences, launches, or program changes

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.