Define and execute GTM strategy for Luma's multimodal AI. Craft positioning and narratives, establish brand/agency/studio partnerships, collaborate with Product/Design/Research, own product launches, and build scalable marketing systems and collateral.
About Luma AI
Where You Come In
What You'll Do
Who You Are
What Sets You Apart (Bonus Points)
Luma's mission is to build multimodal AI to expand human imagination and capabilities. We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
This is a rare, foundational opportunity to join Luma as a Product Marketing Manager, Industry, acting as the go-to-market pioneer of the next creative frontier. You will leverage your deep industry expertise to write the GTM playbook in real-time, serving as the catalyst that transforms Luma's frontier multimodal AI models into indispensable tools for the world's leading creators, brands, and studios. If you are a relentless executor and strategic storyteller excited by the challenge of inventing the future of creative AI, this is your place.
- Define and execute the foundational GTM playbook to launch and scale Luma's enterprise and studio partnerships globally.
- Craft the compelling narratives and positioning that launch global movements, turning "fuzzy" research concepts into magical, market-defining stories.
- Establish Luma's first strategic brand, agency, and studio partnerships to drive adoption and pioneer new creative use cases.
- Collaborate closely with Product, Design, and Research teams to translate user insights and industry feedback into product requirements.
- Own end-to-end product launches, measuring success by tangible market penetration and the qualitative impact of our creative tools.
- Build scalable marketing systems and collateral from scratch, navigating ambiguity with high agency and tenacious speed.
- 5+ years of professional product marketing or GTM experience, ideally within high-growth startups, creative software, or top-tier agency environments.
- A proven "builder" with a history of creating GTM strategies from scratch (0-to-1) and driving tangible, high-impact results in resource-constrained settings.
- Impeccable taste and an obsession with craft, detail, and the qualitative feel of creative tools.
- Exceptional communication skills with a demonstrated ability to craft highly opinionated, compelling narratives that define new market categories.
- High agency and the ability to operate with extreme autonomy in a fast-paced, ambiguous environment.
- A genuine passion for the creative potential of AI and Luma's mission to expand human imagination.
- Experience working at high-growth generative AI startups (e.g., Runway, Pika, Midjourney) or foundational creative software companies (e.g., Adobe, Figma, Canva)
- Deep established networks within specific creative industry verticals (e.g., VFX, Hollywood, Advertising, Gaming, Architecture)
- A public portfolio, personal projects, or non-traditional background (e.g., creative director, artist, or designer who transitioned to product marketing) demonstrating a deep passion for visual craft.
The base pay range for this role is $150,000 – $185,000 per year.
About LumaLuma’s mission is to build unified general intelligence that can generate, understand, and operate in the physical world.
We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So, we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
Luma AI San Francisco, California, USA Office
San Francisco, CA, United States
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