Manages public relations, internal and external communications, earned media, crisis communications, community initiatives, social media content, reputation management, and VIP media experiences. Develops annual communication plans, serves as the official media spokesperson, coordinates press releases and campaigns, supports employer branding, and manages communications budgets. Builds relationships with media, community organizations, internal stakeholders, and marketing leadership.
Job Summary & Responsibilities
Position Summary:
The Public & Community Relations Manager (PCRM) develops effective and consistent internal and external communication strategies. Champions earned media campaigns targeting regional and national outlets. Collaborates with Human Resources leadership to create compelling internal communications that align team members with company direction. Works with all forms of media, including press releases, media alerts, digital campaigns, print materials, social media, audio/video, and more. Serves as brand ambassador and host for media, celebrities, and influencers, managing all on-property VIP experiences and activations.
The Public & Community Relations Manager (PCRM) develops effective and consistent internal and external communication strategies. Champions earned media campaigns targeting regional and national outlets. Collaborates with Human Resources leadership to create compelling internal communications that align team members with company direction. Works with all forms of media, including press releases, media alerts, digital campaigns, print materials, social media, audio/video, and more. Serves as brand ambassador and host for media, celebrities, and influencers, managing all on-property VIP experiences and activations.
Essential Functions:
1. Responsible for redefining hospitality at Graton Resort & Casino while living, supporting, and promoting our values.
2. Perform responsibilities in accordance with all Graton Resort & Casino standards, policies, and procedures.
3. Oversee the day-to-day communications and create a cohesive communications strategy.
4. Work closely with the Director of Marketing and VP of Marketing on the overall public branding, with the goal of projecting a positive company image to the public.
5. Develop an overall, annual communications plan including but not limited to branding, messaging, community involvement, etc. that keeps Graton top of mind across multiple markets.
6. Cultivate and enhance collaborative working relationships within the national and local media and publicity community.
7. Gather and disseminate timely information to media, agency partners and internal team members.
8. Serve as the primary PR point of contact and official media spokesperson, actively addressing media inquiries, public statements, and reputation management.
9. Oversee press release schedule, proofing, and writing assignments for GRC press releases, publications and ensuring quality control of all information released.
10. Support/collaborate/create editorial content for social media channels -- such as Instagram, Facebook, YouTube and X.
11. Create proactive crisis management plans around local issues.
12. Communicate crisis plans to internal and external audiences when applicable, cultivating an environment of readiness and alertness.
13. Support the VP of Marketing and General Manager in establishing memberships in the state, county, and area organizations such as tourism boards, chambers of commerce, business alliances, and area sports groups; cultivate relationships with peers throughout the local and greater Bay Area markets.
14. Manage/coordinate/publicize community-focused initiatives, including, but not limited to festivals, sponsorships, donations, etc.
15. Help develop, maintain, and reconcile the annual communications budget.
16. Continuously assess, recommend and initiate ongoing communication strategies to successfully engage Team Members across the property across topics including, but not limited to,
building/reinforcing culture, training & education initiatives, benefits & wellness, departmental announcements, and business and leader updates.
17. Create marketing collateral and manage internal communication campaigns for event marketing, volunteerism, benefit program rollouts, and property updates.
18. Manage and create engaging content on professional social media platforms (LinkedIn, Indeed, Glassdoor, etc.) for engagement and recruitment initiatives.
19. This job description is not an exclusive or exhaustive list of all job functions that a team member in this position may be asked to perform from time to time. Duties and responsibilities may be changed, expanded, reduced, or delegated by Management to meet the business needs of the property.
Preferred Qualifications1. Responsible for redefining hospitality at Graton Resort & Casino while living, supporting, and promoting our values.
2. Perform responsibilities in accordance with all Graton Resort & Casino standards, policies, and procedures.
3. Oversee the day-to-day communications and create a cohesive communications strategy.
4. Work closely with the Director of Marketing and VP of Marketing on the overall public branding, with the goal of projecting a positive company image to the public.
5. Develop an overall, annual communications plan including but not limited to branding, messaging, community involvement, etc. that keeps Graton top of mind across multiple markets.
6. Cultivate and enhance collaborative working relationships within the national and local media and publicity community.
7. Gather and disseminate timely information to media, agency partners and internal team members.
8. Serve as the primary PR point of contact and official media spokesperson, actively addressing media inquiries, public statements, and reputation management.
9. Oversee press release schedule, proofing, and writing assignments for GRC press releases, publications and ensuring quality control of all information released.
10. Support/collaborate/create editorial content for social media channels -- such as Instagram, Facebook, YouTube and X.
11. Create proactive crisis management plans around local issues.
12. Communicate crisis plans to internal and external audiences when applicable, cultivating an environment of readiness and alertness.
13. Support the VP of Marketing and General Manager in establishing memberships in the state, county, and area organizations such as tourism boards, chambers of commerce, business alliances, and area sports groups; cultivate relationships with peers throughout the local and greater Bay Area markets.
14. Manage/coordinate/publicize community-focused initiatives, including, but not limited to festivals, sponsorships, donations, etc.
15. Help develop, maintain, and reconcile the annual communications budget.
16. Continuously assess, recommend and initiate ongoing communication strategies to successfully engage Team Members across the property across topics including, but not limited to,
building/reinforcing culture, training & education initiatives, benefits & wellness, departmental announcements, and business and leader updates.
17. Create marketing collateral and manage internal communication campaigns for event marketing, volunteerism, benefit program rollouts, and property updates.
18. Manage and create engaging content on professional social media platforms (LinkedIn, Indeed, Glassdoor, etc.) for engagement and recruitment initiatives.
19. This job description is not an exclusive or exhaustive list of all job functions that a team member in this position may be asked to perform from time to time. Duties and responsibilities may be changed, expanded, reduced, or delegated by Management to meet the business needs of the property.
Required Qualifications:
1. Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form.
2. Bachelor's degree in public relations, communications, marketing, or related field preferred.
3. Minimum three (3) years' experience in the PR/Communications field.
4. Minimum two (2) years in a leadership role.
5. Experience in stakeholder/community engagement.
6. An extensive list of media contacts.
7. An expansive understanding of multi-channel media relations and communications strategies.
8. Can present a strong portfolio of successful coverage and campaigns across local, national, and online media outlets.
9. A leader with the ability to inspire and motivate colleagues throughout the company.
10. Self-motivator, confident, energetic, and creative.
11. Must be able to handle multiple tasks simultaneously and prioritize appropriately.
12. Computer proficiency with Microsoft Office, including Excel.
13. Well-versed in social media and communications technologies.
1. Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form.
2. Bachelor's degree in public relations, communications, marketing, or related field preferred.
3. Minimum three (3) years' experience in the PR/Communications field.
4. Minimum two (2) years in a leadership role.
5. Experience in stakeholder/community engagement.
6. An extensive list of media contacts.
7. An expansive understanding of multi-channel media relations and communications strategies.
8. Can present a strong portfolio of successful coverage and campaigns across local, national, and online media outlets.
9. A leader with the ability to inspire and motivate colleagues throughout the company.
10. Self-motivator, confident, energetic, and creative.
11. Must be able to handle multiple tasks simultaneously and prioritize appropriately.
12. Computer proficiency with Microsoft Office, including Excel.
13. Well-versed in social media and communications technologies.
Physical Requirements:
1. Ability to sit for prolonged periods of time while using a computer.
2. Ability to communicate on the phone and in person with internal and external guests.
3. Ability to lift a minimum of 15 pounds with or without assistance.
1. Ability to sit for prolonged periods of time while using a computer.
2. Ability to communicate on the phone and in person with internal and external guests.
3. Ability to lift a minimum of 15 pounds with or without assistance.
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