Regional Marketing Leader

The Regional Marketing Leader is responsible for driving scalable, high-impact regional marketing strategies that support revenue growth, pipeline development, retention, and cross-sell across assigned regions. This role partners closely with regional leadership, producers, and national marketing to execute consistent, measurable marketing programs aligned to enterprise growth priorities, including Accelerate and other national initiatives.

In addition to regional support, this role owns and leads select national marketing initiatives that are developed centrally and deployed across regions to ensure consistency, efficiency, and enterprise-wide impact.

The Regional Marketing Leader prioritizes initiatives that increase SQLs, strengthen carrier and COI relationships, improve customer retention, and deliver measurable ROI—while reducing one-off, low-impact, and administrative-driven marketing activity.

• Develop and execute scalable regional marketing programs that support new business growth, retention, cross-sell, and pipeline development.
• Partner with regional leadership and sales teams to identify market-specific opportunities, priorities, and campaigns aligned with enterprise goals.
• Localize and deploy national marketing initiatives to ensure relevance and effectiveness within regional markets, while operating within established national guardrails.

National Initiative Ownership

In addition to regional support, this role will own and lead select national marketing initiatives, including but not limited to:

• Centers of Influence (COI) and New Business Marketing Programs
• Carrier Partnership Marketing Strategy and Enablement
• Prospect Marketing and Demand Generation Programs

Responsibilities include:

• Designing scalable, repeatable national programs that can be deployed across regions.
• Establishing frameworks, and best practices for regional adoption.
• Partnering with national and regional stakeholders to ensure successful execution and adoption.

Performance, Analytics & Alignment

• Analyze campaign performance and regional marketing metrics to provide insights, recommendations, and ROI reporting.
• Leverage consolidated KPI dashboards to assess performance, inform prioritization, and guide resource allocation. (working closely with marketing operations team)
• Maintain strong alignment across marketing objectives, budgets, workstreams, and regional priorities.

Successful Candidate Will Have

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in B2B marketing, preferably in insurance or financial services industry.
• Ability to write and communicate effectively and professionally across multiple mediums including digital, social, and print.
• Proficiency in full Microsoft Office suite, especially with PowerPoint.
• Proficiency and knowledge of marketing systems and social media platforms for business utilization, with LinkedIn, Facebook, and Instagram.
• Experience with HubSpot is a plus.

Brown & Brown, Inc. (NYSE: BRO) is a leading insurance brokerage firm delivering comprehensive and customized insurance solutions and specialization since 1939. With a global presence spanning 700+ locations and a team of approximately 23,000 professionals, we are dedicated to delivering scalable, innovative strategies for our customers at every step of their growth journey. Learn more at BBrown.com.

Pay Range:

The pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for this role.

Brown & Brown, Inc. and our team of companies is an equal opportunity workplace and is committed to ensuring equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about working at Risk Strategies, part of the Brown & Brown team, by visiting https://us.bbrown.com/careers/.  

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Brown & Brown does not accept unsolicited resumes from external recruiters, recruitment vendors or employment agencies (“Recruiting Vendors”). Recruiting Vendors must have a valid written agreement and receive prior written authorization from an authorized Brown & Brown representative before submitting candidates for any publicly posted role.  Any unsolicited resumes submitted to Brown & Brown or its employees become the property of Brown & Brown, and no fees will be paid for such submissions.  Additional information regarding this policy can be found on our careers page.