Remote Head of Product Marketing - Engineering Intelligence

Head of Product Marketing - Engineering Intelligence
Location: Remote, U.S. (with periodic travel) | Full-Time
ABOUT ACCURIS
At Accuris, we are transforming how engineering organizations access, apply, and operationalize critical technical intelligence.
Our Engineering Intelligence platform helps global manufacturers, aerospace, automotive, energy, and industrial organizations reduce risk, accelerate development, improve compliance, and make better engineering decisions faster.
We combine the world's largest collection of licensed engineering standards and technical content with workflow technology, AI-powered intelligence, requirements traceability, and engineering research tools-moving the industry from simple access to true Engineering Intelligence.
THE ROLE
We are seeking a strategic, hands-on Head of Product Marketing to lead Product Marketing for our Engineering Intelligence (EI) business.
This is a senior leadership role responsible for defining market positioning, driving go-to-market strategy, sharpening our category narrative, enabling revenue growth, and building a world-class Product Marketing function. The role will manage a growing team of Product Marketers and work cross-functionally across Product, Sales, Customer Success, Executive Leadership, and Corporate Marketing.
This leader will play a critical role in helping Accuris strengthen its position as the leader in Engineering Intelligence and accelerate growth across both existing customers and new logos.
We are looking for a modern Product Marketing leader who combines strategic thinking with operational execution and understands how AI can fundamentally improve the speed, quality, and effectiveness of go-to-market programs.
WHAT YOU'LL OWN
Product & Platform Positioning

• Define and evolve the positioning and messaging for the Engineering Intelligence portfolio, including:
  
  • Engineering Workbench (EWB / EWB Pro)
  • AI Assistant
  • Thread / Traceability
  • Goldfire
  • Integrations and workflow solutions
• Translate complex technical capabilities into clear, differentiated business value.
• Drive category creation and thought leadership around Engineering Intelligence.
• Build competitive positioning against traditional standards providers, engineering workflow tools, and emerging AI entrants.

Go-to-Market Strategy

• Lead GTM planning and launch execution for new products, capabilities, integrations, and AI initiatives.
• Partner with Product Management to shape roadmap narratives and market readiness.
• Create scalable launch frameworks, enablement plans, and adoption programs.
• Develop segmentation, ICP, and persona strategies across engineering, quality, compliance, R&D, and digital engineering audiences.
• Help shape category leadership and market awareness for Engineering Intelligence.

Sales & Revenue Enablement

• Equip Sales and SDR teams with messaging, tools, battlecards, objection handling, and competitive intelligence.
• Partner with Sales Enablement to improve sales readiness and effectiveness.
• Partner closely with Revenue leadership to improve conversion, pipeline quality, and win rates.
• Support strategic enterprise deals and executive-level customer conversations.
• Help shape packaging, pricing, and commercial narratives.
• Develop value-based messaging around engineering productivity, compliance, digital transformation, and technical decision intelligence.

AI & Modern Marketing Operations

• Leverage AI tools and modern GTM technologies to improve marketing effectiveness, scalability, and execution speed.
• Use AI to accelerate:
  
  • Content creation and messaging development
  • Competitive and market analysis
  • Persona and ICP research
  • Launch planning and campaign optimization
  • Sales enablement and customer insights
  • Executive presentations and strategic storytelling
• Identify opportunities where AI can remove friction, improve decision-making, and increase organizational leverage.
• Help establish best practices for AI-enabled Product Marketing workflows across the organization.
• Build a culture of operational excellence by incorporating AI-assisted workflows, automation, and modern marketing tools into day-to-day execution.

Team Leadership

• Lead and mentor a growing Engineering Intelligence Product Marketing organization.
• Establish operational rigor, prioritization, and performance standards.
• Build a high-performance culture focused on outcomes, clarity, accountability, and execution excellence.
• Partner cross-functionally to ensure alignment between Product, Marketing, and Revenue teams.

Market Intelligence & Customer Insights

• Develop deep expertise in the engineering software, standards, compliance, and industrial technology landscape.
• Conduct market, customer, and competitive research to identify whitespace and growth opportunities.
• Bring the voice of the customer into roadmap, messaging, and GTM decisions.
• Monitor emerging trends in engineering, AI, compliance, digital thread, traceability, and technical knowledge management.

WHAT SUCCESS LOOKS LIKE

• Stronger market differentiation and category leadership for Engineering Intelligence.
• Improved GTM execution and launch effectiveness.
• Higher sales confidence and win rates.
• Increased pipeline quality and conversion performance.
• Faster and more scalable execution through AI-enabled workflows.
• Clear, compelling messaging that resonates with both technical and executive buyers.
• A scalable Product Marketing organization that becomes a strategic driver of growth.

WHAT WE'RE LOOKING FOR
Experience

• 10+ years in Product Marketing, GTM Strategy, or related leadership roles.
• Experience leading and developing Product Marketing teams.
• Strong background in B2B SaaS, enterprise software, industrial technology, engineering software, PLM/ALM, AI, or technical platforms.
• Proven success leading enterprise GTM initiatives and product launches.
• Experience supporting complex sales cycles and executive-level buyer conversations.
• Strong executive communication, storytelling, and presentation skills.

AI & Modern GTM Expertise

• Demonstrated ability to use AI tools to improve team productivity, execution quality, and go-to-market outcomes.
• Strong familiarity with modern AI-enabled marketing and research workflows.
• Experience applying AI to market analysis, content development, messaging refinement, customer insights, and competitive intelligence.
• Strong understanding of how AI is changing enterprise software buying behavior and GTM execution.
• High degree of curiosity, adaptability, and experimentation with emerging AI and GTM technologies.

Preferred

• Experience in engineering, manufacturing, compliance, standards, digital thread, traceability, or industrial software markets.
• Familiarity with AI-enabled enterprise workflows and technical knowledge systems.
• Experience in PE-backed or high-growth transformation environments.
• Strong analytical and strategic thinking capabilities.

WHY JOIN ACCURIS

• Help define and lead a new category: Engineering Intelligence.
• Shape how AI and technical intelligence are applied inside global engineering organizations.
• Work at the intersection of AI, engineering knowledge, compliance, and enterprise decision-making.
• Join a company with strong market momentum, global customers, and category-defining ambitions.
• Work alongside experienced leadership across Product, GTM, and Strategy.
• Build and scale a high-impact Product Marketing function at a critical stage of growth.

COMPENSATION/BENEFITS INFORMATION
Accuris states that the anticipated base salary range for this position is $140,000 to $180,000. Final base salary for this role will be based on the individual's geographical location as well as experience and qualifications for the role.
In addition to base compensation, this role is eligible for an annual incentive plan as well as comprehensive benefits. For more information on benefits, please reach out to the recruiter assigned to the role.
ABOUT ACCURIS
We provide the world's engineers mission-critical intelligence, safeguarding the technology of today and enabling the breakthroughs of tomorrow. Accuris transforms the world's largest repository of standards and supply chain data into AI-driven insights and connected workflows-enabling engineers to work smarter, stay compliant, and innovate faster. Behind every world-changing innovation, there's Accuris-the most trusted intelligence platform for engineers.
https://accuristech.com/
Accuris provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age