Build and maintain sales playbooks, collateral, and SOPs; administer Highspot and Gong; respond to inbound requests via Jira; analyze Gong and Salesforce data to identify best practices; measure enablement impact and support product launches and GTM initiatives.
Who We Are
At Apartment List, we’re transforming how people rent—making it smarter, easier, and a lot less frustrating. Our platform has already matched over 1.4 million renters with their next home, while helping properties fill units with the right residents. Backed by strong growth and a big vision, we’re building the future of renting—and inviting bold thinkers to help us shape it!
About the RoleWe are looking for a data-driven, execution-minded Sales Enablement Specialist to join the Enablement team at Apartment List. Your mission is to close the gap between our sales strategies and processes and execution in the field. You will ensure our reps have the right content at the right time, and our managers have the systems (like call scoring and knowledge checks) they need to coach their teams to success. This involves collaboration with various departments and GTM leadership to ensure that the training, tools, and resources provided align with the company's strategic goals and drive business growth. If you are passionate about building playbooks based on best practices, organizing content libraries to surface on-demand answers, and tying enablement directly to the success of our sales team, this role is for you.
- Collaborate with GTM, Product Management, and Product Marketing to build and refresh sales collateral that reflects our latest positioning, products, and plays.
- Build, launch, and maintain practical sales playbooks (covering discovery, objection handling, and product launches) that reps love using and managers need to effectively upskill their teams. Gather feedback from GTM on play effectiveness and iterate as needed.
- Document and update sales process Standard Operating Procedures (SOPs) within our CMS to ensure a single, accurate source of truth for execution.
- Support inbound sales requests through our Jira channel; rapidly execute on tactical asset requests, track down hard-to-find answers for reps, and collaborate cross-functionally with Marketing and GTM Strategy to deliver what the team needs to win active deals.
- Proactively dive into Gong and Salesforce data to flag best-practices across our GTM org, then build and deploy the targeted content fixes to share them at scale.
- Provide support to Strategy and Sales Ops teams in product launches and GTM initiatives as needed
- Proactively identify ways to improve how Gong and Highspot are used by the field.
- Communicate usage data and adoption gaps to the GTM leadership with recommended solutions.
- Act as the primary administrator for our CMS (Highspot), ensuring all internal and partner-facing resources - pitch decks, battle cards, templates and scripts- are accurate, up-to-date, and structured intuitively
- Maintain a highly organized, clean framework of folders and call libraries within Gong so model behaviors and best practices are easily discoverable.
- Maintain a rigorous audit cadence for existing materials while prioritizing updates that directly solve identified sales quota gaps
- Own field feedback loops by running surveys, organizing shadowing logistics, and evaluating Highspot content usage data, while partnering with the Enablement Team to guide strategic next steps.
- Proactively collaborate with the Sales Operations team to keep an active pulse on our core sales data (win rates, quota attainment, and deal velocity) to ensure our enablement programs are actively closing performance gaps and driving tangible revenue results.
- 1–3 years of experience in sales enablement, training, or related role within sales
- Strong collaboration skills with Sales, Ops, and GTM teams.
- Experience using enablement and training platforms (e.g., Sana, Gong, Highspot).
- Proven experience building core sales assets, including playbooks, call-scoring templates, and standard operating procedures (SOPs).
- Strong service-oriented mindset with experience collaborating cross-functionally to track down up-to-date information across different teams like Marketing, Product, or Strategy.
- Data-driven mindset; comfortable reporting enablement effectiveness.
- Experience leveraging AI for automation and learning retention preferred
- Exceptional organizational and structural thinking; a natural ability to organize messy folders and complex inputs into clear, navigable learning structures.
- Prior experience in Sales or Account Management at a SaaS company preferred.
- Our sales playbooks reflect our from-the-field best practices and are actively used by managers as the objective baseline for their team coaching.
- Our CMS contains up-to-date product and market information and is the first stop for reps to get their questions answered.
- Enablement initiatives directly correlate with improved pipeline, conversion rates, and revenue growth.
We carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. Total compensation for this role includes base salary(varies by location tier):
The compensation range is:
- Tier 1: $84K–$102K TTC
- Tier 2: $78K–$94K TTC
- Tier 3: $71K–$86K TTC
Please note, the compensation details reflect cash compensation only and do not include benefits and perks that we offer.
We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.
This is a fully remote position within the US, with very minimal travel.
#LI-Remote
Here's what's in it for you (full-time US based employees only; does not apply to contract roles):
- Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)
- Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
- Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break
- Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
- Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
- Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
- 401k Plan: To support you in your individual retirement goals
- Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
- Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
- Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
- Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
- Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes
- At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.
As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. #LIRemote
Apartment List San Francisco, California, USA Office
Although we are Virtual First, we have an office space in downtown San Francisco to host off-sites. With Oracle Park and Chase Center just a few blocks away, we're in the perfect location for an easy commute into the office and happy hour at a trendy bar or restaurant after work.
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