Drive the design and enhancement of Salesforce Marketing Cloud strategies, leading cross-functional teams to implement personalized customer engagement solutions.
We are seeking a highly skilled and hands-on Salesforce Marketing Cloud Functional Lead to drive the design, deployment, and enhancement of SFMC-based digital engagement strategies. This role bridges business, technical, and marketing teams to translate campaign goals into scalable, personalized customer experiences — leveraging SFMC features such as SMS, Mobile SDK, personalized content, dashboards, and promotional workflows.
Key Responsibilities:
Solution Design & Strategy
- Lead discovery sessions with stakeholders to gather business requirements, pain points, and campaign goals.
- Design end-to-end customer engagement solutions using SFMC modules (Email, SMS, MobilePush, Mobile SDK, Journey Builder, Automation Studio).
- Architect personalization strategies across digital touchpoints using dynamic content, data extensions, and behavioral triggers.
- Define solution scope and translate business needs into actionable user stories and functional and technical specifications.
- Lead Integration discussions with upstream systems and develop integration contracts
Cross-Functional Collaboration & Implementation
- Serve as the functional liaison between marketing, product and product software teams.
- Guide developers on technical configuration, scripting logic, and integration needs.
- Lead end-to-end testing of journeys, automation, and campaign setups.
- Review deliverables, perform UAT, and coordinate go-live execution.
New Feature Enablement & Experimentation
- Lead implementation of new channels/features such as SMS, push notifications, Mobile SDK integration, and custom dashboards.
- Build POCs and pilot campaigns for new use cases and promotions.
- Optimize solution design based on customer behavior insights and feedback.
Monitoring, Analytics & Governance
- Oversee campaign performance reporting and dashboard creation for stakeholders.
Ensure adherence to privacy, security, and compliance requirements (e.g., opt-in/opt-out workflows). - Define documentation and governance processes for reusability and audit readiness.
Requirements
- 10+ years in CRM/Marketing technology with deep expertise in Salesforce Marketing Cloud (SFMC) as a solution designer and cross-functional lead.
- 5+ years in Salesforce Marketing Cloud.
- Proven experience designing cross-channel marketing solutions: email, SMS, mobile push, and personalized content.
- Strong understanding of SFMC features: Journey Builder, Contact Builder, Mobile Studio, Personalization Builder, etc.
- Familiarity with Salesforce ecosystem integrations (e.g., Service Cloud, CDP/Data Cloud using Mulesoft).
- Excellent skills in requirements gathering, documentation, wireframing, and stakeholder communication.
- Hands-on experience with campaign testing, QA, and deployment using SFMC tools.
- Ability to interpret analytics and optimize journey design based on performance metrics.
- Salesforce certifications in Marketing Cloud Consultant or Administrator preferred.
- Bachelor’s or Master’s degree in Marketing, Business, Computer Science, or related field.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Training & Development
- Retirement Plan (401k, IRA)
- Free breakfast and lunch
Top Skills
Automation Studio
Contact Builder
Journey Builder
Mobile Sdk
Mulesoft
Personalization Builder
Salesforce Marketing Cloud
Sms
Sigma Software Vertex San Jose, California, USA Office
San Jose 75E Santa Clara St, San Jose, California, United States, 95113
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