Sales Development Representative, K12

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

We are looking for a Sales Development Representative to join our fast-growing sales team. This is a unique opportunity for a motivated professional  who fearlessly prospects administrators at schools nationwide, knowing that educators have one of the most challenging jobs out there. 

Your role is to book new business demos via phone and email with your empathetic persuasion. Working in education offers the unique opportunity to help schools tell their stories and increase enrollment numbers. You’ll leverage modern sales tools, including Sales Enablement platforms and AI-driven outreach tools, to maximize efficiency and impact. Becoming an SDR is the perfect way to start or restart your sales career at a tech company! 

If you like crafting messages, hitting goals, and bringing new ideas to a team, we’d like to meet you!

What You Will Do

• Book new business demos via phone, email, and AI-assisted outreach by hitting or exceeding benchmark KPIs (100 dials/day, 40 emails/day)
• Own your book of business (thousand of K-12 institutions) through quarterly outreach
• Introduce schools to Niche’s full enrollment marketing platform (Core, Engage)
• Research prospects and craft messaging using Sales Enablement platforms
• Track activity and results in Salesforce, Gong, Orum and other tools

During the First Month:

• Learn about Niche by meeting with various team members to learn more about our company through our Onboarding meetings
• Dive into our sales training and quickly start to develop an understanding of our customers and enrollment marketing solutions
• Role play, role play, role play until you’re confident and comfortable with verbiage
• Learn our sales process, KPIs, and tools (Salesforce, Gong, Orum, Sales Enablement platforms)
• Jump into the day-to-day duties of an SDR.  You will call and email your assigned prospects while navigating Salesforce and Outreach

Within 3 Months:

• Own your numbers -- hit your qualified customer appointments number 
• Watch your appointment turn to revenue, as they start to close and turn into what we call "Closed Won"
• Work closely with Account Executives to establish a process and strategy to achieve goals and progressively seek new business
• Become an expert to confidently speak to product features 
• Work with other team members to determine what messaging is resonating with your segment and continue to build out based on that data
• Ensure you're following up with all reschedules and B2B leads in a timely manner

Within 6 Months:

• 100%+ to goal for qualified appointments, with a healthy pipeline of closed won
• Bring your own ideas to the team about ways to improve process, messaging, etc.
• Close working relationship with Account Executives to really own your accounts and territory, and figure out how to best book those appointments
• Step up as a leader to the new team members

Within 12 Months:

• Consistently crush your numbers.  Your appointments should be revenue generating machines, with a pipeline that only continues to grow
• Become a senior member of the team where you will help onboard, train, and mentor your peers
• Actively research sales development outside of Niche and bring best practices back to the rest of the team

What We Are Looking For

• Excellent communication skills, verbal and written
• Driven, go get em' attitude and eagerness to learn

Compensation 

Our national target base salary range is $45,280 - $56,600, plus uncapped commission and participation in our Stock Option Program. The OTE (On Target Earnings) for this role will range between $72,160 - $83,480.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.  This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Interview Process

Candidate experience is a top priority for our talent and hiring teams.  We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience.  The interview process is outlined here:

• Phone Screen with Talent Acquisition Partner - 30 Minutes

• Video Interview with Hiring Manager - 45 Minutes 

• Leadership Interview - 30 Minutes

• Team Interview - 30 Minutes 

Why Niche?

• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match
• Your ideas and work will make an immediate impact on our company and millions of users
• You will join a team that cares about you, our mission, our work - and celebrates our wins together!

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.  

We are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.

Candidates only.  No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.