Supports paid search campaigns for automotive dealerships across Search, Display, Video, and Vehicle Listing Ads. Responsibilities include keyword research, ad copy updates, conversion tracking, budget monitoring, campaign optimization, reporting, account audits, dealership onboarding, and performance recommendations. The role collaborates with dealership marketing teams and uses Google Ads, analytics, spreadsheets, and CRM data to improve lead generation, vehicle sales, service appointments, and campaign efficiency.
Omni Advertising is a dynamic full-funnel performance agency dedicated to driving sales for automotive dealer associations and Tier III auto dealerships nationwide. Our team leverages extensive industry experience, innovative digital solutions, and data-driven strategies to deliver measurable results that accelerate client success.
Job Overview
Omni Advertising is seeking a motivated, detail-oriented SEM Specialist to support paid search efforts across a growing portfolio of automotive dealerships nationwide.
This role is ideal for someone early in their digital marketing career who is passionate about Google Ads, analytics, and performance marketing. The SEM Specialist I will assist in building, managing, optimizing, and reporting on paid search campaigns designed to drive vehicle sales, service appointments, lead generation, and overall dealership growth.
The ideal candidate is analytical, organized, eager to learn, and excited to work in a fast-paced agency environment where continuous optimization and measurable results are the focus.
Key Responsibilities:
- Assist in building, managing, and optimizing Google Ads campaigns (Search, Display, Video, Vehicle Listing Ads) across multiple dealership locations
- Support monthly specials and promotions with timely ad copy updates and campaign adjustments
- Conduct keyword research and competitor analysis specific to vehicle models, leasing offers, service specials, and dealership branding
- Monitor campaign performance, track conversions (form fills, calls, chats), and make recommendations for improvement
- Collaborate with dealership marketing teams to align messaging and landing pages with inventory and local offers
- Help manage campaign budgets to ensure efficient spending and performance
- Generate monthly performance reports and insights using Google Ads, Analytics, and dealership CRM data
- Assist with account audits and proactive optimization reviews
- Help identify budget expansion opportunities and performance improvements
- Support campaign launches, dealership onboarding, and account maintenance
- Participate in internal strategy discussions and performance reviews
- Assist with dealer-facing recommendations and campaign insights as needed
- Stay updated on the latest automotive marketing trends, seasonal opportunities, and Google Ads features
Requirements:
- 2–3 years of experience in digital marketing, SEM, or automotive advertising
- Experience with building and managing Google Ads campaigns, with foundational knowledge of paid search strategy
- Strong interest in automotive marketing and local lead generation
- Analytical mindset with attention to campaign data and trends
- Experience with spreadsheets (Excel/Google Sheets) for tracking and reporting
- Excellent communication skills and ability to meet fast-moving deadlines
Preferred Qualifications:
- Google Ads Certification
- Experience with Google Analytics 4 (GA4)
- Familiarity with Google Tag Manager
- Automotive marketing experience
- Understanding of dealership operations and automotive advertising
Similar Jobs
eCommerce • Information Technology • Software • Design
The SEO/SEM Specialist will manage SEO strategies for e-commerce clients, focusing on traffic and revenue growth through analytical and creative approaches. They will collaborate with a team and provide client support.
Top Skills:
AhrefsCSSGoogle Search ConsoleGoogle SuiteHTMLJavaScriptJquerySemrush
14 Minutes Ago
Easy Apply
Easy Apply
Cloud • Information Technology • Security • Software • Cybersecurity
Investigate confirmed threats and compromises on customer endpoints, using security products to analyze, contain, and remediate incidents. Produce detailed customer reports, develop response strategies, and collaborate with detection engineering, threat hunting, intelligence, and product teams. The role operates in a fast-paced security environment, includes Monday–Friday day-shift coverage, and requires participation in a recurring monthly 24x7 on-call rotation.
Top Skills:
Ai ToolsCarbonblackCrowdstrikeEndpoint Detection And Response (Edr)Identity SecuritymacOSMicrosoft Defender For EndpointNetwork ControlsNetwork ProtocolsSentineloneWindows
Cloud • Information Technology • Security • Software • Cybersecurity
Manages strategic healthcare technology partners including CDW, AHEAD, and Guidepoint. Builds joint go-to-market campaigns, generates pipeline, enables partner sales teams, maps decision-makers, drives cross-functional execution, and develops partner pre- and post-sales capabilities. Establishes partner selection and performance processes while ensuring contractual and policy compliance. Requires enterprise software or SaaS sales, channel alliances experience, partner ecosystem knowledge, and willingness to travel.
Top Skills:
Ai/MlCloud SecurityNetwork Transformation TechnologiesSaaSSaseZero Trust Exchange
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
