Senior Account Based Marketing Manager

Summary

The Senior Account-Based Marketing (ABM) Manager will play a pivotal role in driving ABM campaigns and initiatives. This role is responsible for planning, executing, and measuring integrated marketing campaigns that generate pipeline and bookings from target accounts. The ideal candidate will bring a creative, proven approach to ABM and have a strong ability to collaborate with product marketing, campaign management, field marketing, and sales teams to identify target accounts, develop and execute campaigns, and continuously measure and optimize for success This role demands a deep understanding of B2B SaaS demand generation, as well as expertise in evolving ABM strategies across personalized (1:1), targeted (1:Few), and broad (1:Many) approaches, including the use of relevant tactics and tools.

What You’ll Do

• Develop and execute global marketing strategies that engage target accounts. This includes determining which campaigns require an ABM approach, identifying target accounts, selecting the right channel mix and content, executing campaigns, and reporting results

• Manage and support the execution of multiple campaigns simultaneously by implementing tailored strategies and tactics across both customer acquisition and expansion efforts

• Lead the account qualification and selection process using intent data and propensity modeling.

• Collaborate with Product Marketing and cross-functional teams to create impactful content and messaging for target accounts across various channels, including email, digital platforms, field events, and more

• Work closely with sales teams to ensure alignment on target accounts, coordinate sales enablement materials, and facilitate a smooth handoff and successful progression of qualified accounts

• Report on each ABM campaign outcomes, tracking key performance indicators (KPIs) such as pipeline generation, bookings, revenue impact, engagement metrics, funnel progression, and deal velocity

• Utilize ABM platforms, marketing automation, CRM, and other relevant tools to monitor campaign performance, derive insights, and recommend campaign optimizations

• Stay current on industry trends, best practices, and emerging technologies in ABM to continuously innovate and improve strategies

What You’ll Need

Minimum Qualifications

• Bachelor’s degree or equivalent combination of education and experience in a related field. Related fields are marketing, sales, or partner-related. 

• 6+ years in account-based marketing, demand generation, and closely related marketing fields.

Preferred Qualifications

• Experience working across global teams in a hyper-growth B2B SaaS or tech marketing environment

• Proven experience in creating and executing targeted account campaigns with a strong record in meeting/exceeding pipeline and bookings goals

• Proven ability to influence and lead without authority across Sales leadership

• Strategic and consultative thinker with strong execution abilities

• Strong project management skills, data-driven decision-making, and resource allocation

• Expertise in data interpretation and making informed recommendations

• Experience with 'Dark Social' and understanding the B2B buyer's journey outside of tracked channels

• Adept at managing multiple priorities and tight deadlines

• Experience with account-based marketing platforms, 6Sense preferred

• Proficiency in Marketo and Salesforce is highly preferred

Travel Requirements & Working Conditions

• Up to 15%

• Reliable internet access for any period of time working remotely, not in a Workiva office.

How You’ll Be Rewarded

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected].
 

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.