Senior AI Product Manager, Agentic & Digital Experience

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let’s redefine what’s possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.

• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.

• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

The Opportunity

Genentech/Roche is looking to leverage agentic AI across the commercial value chain, including for marketing and sales, medical and government affairs and access to redefine how we engage with patients and physicians. We are seeking an exceptional Senior Business Product Manager to define and lead the platform strategy for this multi-agent system. The platform will orchestrate across different specialized platforms including content creation and review platforms, content management systems, (CMS), Digital Asset Management (DAM) platforms, CRM, Omnichannel delivery systems etc. You will build the core capabilities that accelerate time-to-market while achieving zero critical regulatory errors, regardless of the underlying tools. For a Product leader who thrives on system design and defining interaction logic across diverse enterprise technologies, this is the chance to build the foundational platform for compliant automated operations at Genentech.

The Impact You'll Make

Reporting to the Senior Director, Content Authoring & Assembly, the Senior Business Product Manager, Agentic AI will own the strategy and roadmap for multi agent orchestration, ensuring it drives compliant, autonomous workflow automation across the entire Content Lifecycle from creation in CMS/DAM to deployment.

Strategy and Vision

• Define and articulate the long-term vision and strategy for the Master Automation/Agentic Layer as the enterprise control plane for all content workflows.

• Own the product strategy and roadmap for core orchestration features, including module-to-module communication protocols, dynamic routing across systems, vendor-neutral tool integration frameworks, and state management for complex lifecycles.

• Lead the decomposition of complex workflows (e.g., content versioning, MLR submission) into distinct, system-agnostic tasks that can be efficiently delegated to specialized Agentic Modules within any connected CMS or DAM platform.

• Identify and prioritize opportunities where Master Orchestration can reduce bottlenecks and compliance risk across the entire content value chain.

Execution and Delivery

• Design the architecture and detailed requirements for the Master Layer's reasoning engine: focusing on planning, self-correction, exception handling, and seamless handover to Human-in-the-Loop (HITL) reviewers when required.

• Define data grounding and context sharing requirements to ensure the Master Layer and its modules only operate based on validated, current, and compliant sources, regardless of which CMS/DAM holds the source data.

• Translate workflow requirements into detailed product specifications for underlying logic and orchestration, balancing speed and efficiency with the high bar for accuracy and auditability required by MLR.

• Partner with Engineering and Data Science to build robust, scalable, and observable platform components that allow for transparent tracking of every automated action across all integrated systems.

• Prototype and test new module collaboration patterns with SMEs, ensuring compliance and operational viability across platforms.

People and Collaboration

• Champion the "Autonomous Enterprise" mindset, defining the new operating model where human teams collaborate seamlessly with automated systems residing in any platform.

• Facilitate deep technical and business collaboration across IT, CMLR, Legal,and Global teams to secure governance for the Master Platform and standardize the inputs/outputs of all Agentic Modules, regardless of the vendor.

• Engage deeply with internal stakeholders (Content Strategists, MLR Reviewers) to understand trust boundaries and design escalation paths that maintain confidence in automated execution.

• Influence adjacent product teams (e.g., teams owning CRM,OMNICHANEL, or other CMS/DAM systems) on the technical requirements needed for their modules to interface with and be governed by the Master Layer.

Qualifications

Core Experience & Skills

• 6+ years of enterprise software Product Management experience, with at least 5 years in SaaS; Data platform or advanced automation experience strongly preferred.

• Hands on experience building multi agent solutions

• Mandatory expertise in building, designing, or defining complex Multi-System or Multi-Component Orchestration architectures or high-scale workflow automation platforms.

• Strong understanding of the technical challenges in integrating and coordinating workflows across multiple enterprise systems (CMS, DAM, CRM) via API layers.

• Experience working and building for complex enterprise personas (Administrators, Power Users, Auditors).

• Strong understanding of the role of high-quality data in automation development, quality, governance, and how it impacts business outcomes.

• Proven collaborator with exceptional organizational effectiveness, able to drive consensus and execution across highly matrixed, technical teams.

• A proven 0→1 builder with a deep focus on customer needs, comfortable quickly transitioning from initial problem framing to a live product.

• Strong AI product fluency and curiosity about emerging, state-of-the-art tech, with an understanding of modern AI capabilities, their limitations, and how to productize them responsibly. 

Preferred (Domain-Specific) Qualifications

• Practical familiarity with Content Management Systems (CMS) and Digital Asset Management (DAM) platforms, including their API architectures.

• Experience in content lifecycle management (creation, review, publishing) in a regulated environment is highly valued.

• Prior experience designing products where trust, auditability, and output validation (quality-first focus) are non-negotiable requirements.

• Thought leadership in advanced automation trends, system safety and ethics, and enterprise adoption patterns.

• Pharma, healthcare experience is a huge plus 

• Prototype, experiment, and rapidly develop functional AI tools and data-driven solutions. Leverage AI as a core capability to explore and refine experience directions, including user flows, UX copy, stress tests, and lightweight compositional elements.

Location

• This position is based in South San Francisco, CA. 

• Relocation Assistance is not available