Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
The Senior Associate, Social & Culture is a hands-on creative role responsible for bringing Toast’s presence in culture to life on a daily basis. This person operates as both a creator and executor, translating cultural insight into fast, relevant, and high-quality social content. They are equally comfortable concepting, shooting, editing, and directing agency and production partners.
Working closely with the Manager, Social & Culture, this role requires someone who understands how content actually gets made and can step in to move work forward when needed. This is not a coordination role, but one that is deeply embedded in the work and focused on execution, iteration, and creative problem solving. They are also curious about and open to using emerging tools, including AI, to enhance creative development and speed.
A day in the life (Responsibilities):
- Concept, script, and produce social-first content across formats, with a strong emphasis on short-form video and creator-led storytelling
- Identify cultural moments, trends, and operator behaviors and quickly translate them into executable ideas
- Own content end-to-end, from ideation through execution, including shooting, editing, and publishing when needed
- Partner closely with the Manager, Culture to bring creative and cultural direction to life through day-to-day execution
- Contribute to idea development while taking ownership of turning concepts into finished work
- Act as a thought partner in shaping what Toast should and should not participate in culturally
- Provide clear, actionable feedback on concepts, scripts, and edits from agency and production partners
- Push for stronger storytelling, pacing, and platform-native execution across deliverables
- Act as a bridge between strategy and execution, ensuring ideas translate into high-quality content
- Step in to execute or course-correct when timelines slip or output does not meet expectations
- Ensure content is timely, culturally relevant, and creatively strong
- Balance speed with quality, knowing when scrappy execution is the right call
- Use performance signals to refine creative approaches without chasing trends or vanity metrics
- Explore and apply AI tools where helpful to accelerate ideation, production, or iteration
- Collaborate with brand, influencer, comms, and product marketing teams to execute social components of larger initiatives
- Support creator partnerships by shaping briefs, reviewing content, and adapting outputs for social
- Participate in fast-moving, writers room style collaboration and reviews
- Ensure content reflects the realities, humor, and pace of hospitality work
What you'll need to thrive (Requirements):
- 3+ years of experience in social media, content creation, or brand marketing
- Hands-on experience in video production, editing, or content creation (in-house, agency, or creator-side)
- Ability to confidently direct and critique creative work based on real production experience
- Strong understanding of what makes content work on social platforms beyond surface-level trends
- Familiarity with AI tools (e.g., for ideation, editing, scripting, or workflow optimization) is a plus
- Comfortable operating in fast-paced environments with a high level of ownership and autonomy
- • Strong attention to craft, tone, and detail
AI at Toast
At Toast, one of our company values is that we're hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture.
Our Total Rewards Philosophy
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.
The base salary range for this role is listed below. The starting salary will be determined based on skills and experience. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions, if eligible), benefits, and equity (if eligible).
How Toast Uses AI in its Hiring Process
Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people.
Diversity, Equity, and Inclusion is Baked into our Recipe for Success
At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry is one of the most diverse, and we embrace that diversity with authenticity, inclusivity, respect, and humility. By embedding these principles into our culture and design, we create equitable opportunities for all and raise the bar in delivering exceptional experiences.
We Thrive Together
We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the restaurant community. To learn more about how we work globally and regionally, check out: https://careers.toasttab.com/locations-toast.
Apply today!
Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected].
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For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Top Skills
Toast San Francisco, California, USA Office
Our first west coast office, opened in 2022, is just a few blocks from the water and the Bay Bridge. Surrounded by restaurants, shopping, and tech companies alike, San Francisco is the place to be!
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