Founding Business Development Representative, iLawyer Marketing

About iLawyer Marketing:

iLawyerMarketing, an EverService company, is the premier digital marketing agency for law firms in the U.S. We’re part of EverService Holdings, a Sunstone Partners-backed portfolio operator with leading brands across legal digital marketing. We specialize in helping our clients generate more leads and signed cases through smarter SEO and AEO, paid search campaigns, and websites focused on maximizing conversion rates. As AI search reshapes how clients find law firms, we have positioned ourselves at the front of that shift. Our scale gives clients access to best-in-class talent and technology, while our focused structure keeps us close to the firms we serve.

Summary of Position:

We are hiring a Founding BDR to help us build the top of our sales funnel at iLawyer Marketing from the ground up. This is not a role where you inherit a fully built playbook. You will help create it, and you will be the first BDR hire as we scale a growing sales team.

You will prospect into law firms, identify decision-makers, and start conversations that turn into real pipeline for our Account Executive team. You will also qualify inbound leads as they come in, making sure nothing sits and nothing gets handed off before it is ready. AI can write a sequence and pull a contact list. What it cannot do is read a room, build trust with a skeptical managing partner, adjust in real time on a call, or push through when those approaches do not land. That is the part of the job that is yours, and it is the part that gets you promoted.

This role has a defined growth path. We are looking for someone who wants to move from Founding BDR into a full-cycle Account Executive seat, as you prove out your numbers and judgment.

Reports to: VP of Sales and Revenue

Environment: Remote-first, with occasional travel for client meetings, conferences, and team gatherings

Pipeline: Inbound lead qualification and heavy outbound focused on law firms across the U.S.

Tools: HubSpot, Clay, Nooks, and other AI-enabled prospecting and outreach tools

You Know You're a Fit If:

• You have outbound experience already, and you are hungry to build something rather than maintain something
• You take initiative. You do not wait to be told what to do next; you figure it out and bring options
• You know how to get a busy attorney's attention and earn enough trust to get the meeting
• You are comfortable presenting your activity metrics, pipeline contribution, and KPIs, and you own your numbers, wins, and losses both
• You use AI tools to work faster and smarter, but you know the conversation itself is where you earn the deal
• You want a defined, direct path to Account Executive, and you are willing to put in the work to get there
• Legal industry or digital marketing and SaaS experience is a strong plus, not a requirement

Position Responsibilities:

• Execute high-volume outbound prospecting through cold outreach, email sequencing, LinkedIn, phone, referrals, and other creative channels 
• Qualify inbound leads quickly and thoroughly, so only sales-ready opportunities move forward 
• Identify, research, and qualify prospective law firm clients 
• Book qualified meetings and pass opportunities to Account Executives 
• Help build the foundational BDR process, messaging, and playbook as our first BDR hire, not just execute an existing one 
• Maintain accurate CRM records in HubSpot across outreach activity, conversations, and pipeline status 
• Use Clay, Nooks, and other AI tools to research accounts and scale outreach, while keeping the human judgment and relationship building that AI cannot replicate 
• Track and report on activity metrics, meeting volume, and pipeline contribution to the VP of Sales and Revenue weekly 
• Collaborate with the sales team to continuously refine outreach messaging and prospecting strategy 
• Stay current on legal industry trends, competitor activity, and digital marketing developments 
• Other duties as assigned by management 

• 1+ years of BDR, SDR, or outbound sales experience 
• Experience prospecting into law firms, legal departments, or professional services is a strong plus 
• Experience with HubSpot, Clay, Nooks, or comparable AI-enabled prospecting tools preferred 
• Comfortable speaking to SEO, AEO, paid media, and digital marketing at a conversational level 
• Demonstrated track record of outbound activity and qualified pipeline generation; show us your numbers 
• Self-directed, accountable, and motivated by results 
• Genuine interest in growing into an Account Executive role, direct path 

The starting compensation for this salaried exempt opportunity includes a base salary of $70,000, along with an uncapped commission incentive plan with on-target earnings estimated at between $130,000 and $140,000. This target base compensation is subject to multiple factors, including role level, experience, and location.

EverService is proud to offer a variety of benefits to support employees and their families, including:

• Remote-First Environment
• Medical, Dental, & Vision Insurance
• Company 401(k) Matching
• Monthly Phone & Data Stipend
• Paid Vacation & Sick Time Off

About EverService Holdings, LLC:

EverService is a global holdings company specializing in B2B professional services for companies of all sizes, helping them to grow and scale. After years of operating across both marketing and engagement verticals, EverService has streamlined its portfolio and now concentrates exclusively on driving growth within its marketing ecosystem. Through its vertically integrated brands, EverService delivers performance-driven digital marketing solutions across the legal, home services, and professional services industries. Our agencies specialize in SEO, paid media, website design and development, conversion optimization, creative services, and analytics, leveraging advanced technology and AI to deliver measurable business impact. Backed by deep industry expertise and a commitment to scalable, data-driven execution, EverService is the trusted growth engine for the sectors we serve, helping businesses strengthen their online visibility, generate high-intent demand, and drive measurable, sustainable growth through digital marketing.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law.