Senior Client Media Strategist

About Viamedia.ai

At Viamedia.ai, we combine the power of advanced ad technology, expert advertising representation, and end-to-end advertising solutions to help our partners grow revenue and connect with audiences everywhere.

As the nation’s leading independent media partner, we represent MVPDs, BSPs, CTV platforms, and FAST channels, delivering AI-powered insights, automated ad serving through Parrot ADS, and a full suite of managed services that make advertising smarter, simpler, and more effective — from local to national scale.

About the role

Viamedia.ai, a leading provider of programmatic and digital media services for brands and agencies, is seeking a Senior Media Strategist with approximately 5 years of media experience to join their rapidly expanding Marketing and Sales organization. The Senior Media Strategist will oversee the day-to-day management of all inbound sales proposal requests in a player/coach position, managing direct reports while also producing high quality media plans. The role reports to the Director of Sales Marketing & Planning.

What you'll do

The Senior Media Strategist will successfully:

• Master the Viamedia.ai story with a comprehensive understanding of the company’s products, capabilities and differentiators
• Ensure end-to-end RFP process exceeds seller and client expectations while achieving company goals
• Operate as a player-coach, owning or contributing to strategic RFPs, building customized plans that deliver on campaign objectives
• Assist in managing media strategist(s), ensuring they achieve individual and company performance goals
• Build powerful presentations that bring proposal recommendations to life
• Liaise with Sales, Account Management and Ad-Operations teams to refine the planning process and identify growth opportunities
• Ensure all proposals and marketing collateral maintain Viamedia.ai’s brand standards, clearly communicating core strengths and our brand story
• Assist with the prioritization, development and rollout of sales collateral, including verticalized pitches, sales sheets and case studies
• Maintain detailed tracking and reporting on team progress, communicating opportunities and challenges to team leadership
• Stay up-to-date on the latest market trends and capabilities, translating them to new strategies and tactics in client recommendations
• Monitor and track the competitive landscape, communicating updates to the broader organization

Qualifications

• Minimum of 5 years experience in digital media buying, sales, sales marketing, brand marketing or Marketing role
• Previous digital media experience at a media agency, brand, ad-tech company or publisher is strongly preferred
• Comprehensive knowledge of the overall advertising industry ecosystem – programmatic, TV/OTT, video, native, social and other digital channels
• Strong attention to detail with high standards for producing accurate, quality deliverables
• Proven ability to work cross-functionally, managing relationships with peers on other teams
• Excellent communication skills in English, Spanish a huge plus
• Passionate about managing a team and mentoring others
• Excellent ability to tell marketing stories using data and research
• Ability to work in an international environment and across multiple departments
• Strong organizational skills, with the ability to multi-task
• Proficient in Excel and PowerPoint, DSP platforms & Project Mgmt platforms

Job Title: Senior Client Media Specialist

Reports To: Director, Client Strategy

FLSA Status: Salary - Exempt

The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job. Note Viamedia.ai may change the requirements of this position at any time at their discretion. Viamedia.ai is an equal opportunity employer.