Senior Content Marketing Manager, Growth Marketing

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
Cash App is seeking a Senior Content Marketing Manager to help drive product consideration and customer growth through innovative web and full-funnel marketing content. As a member of the Growth Marketing team, you'll own the content strategy for Cash App's marketing website and develop innovative ways to educate prospective customers about our products and motivate them to take action. You'll play a pivotal role in bridging brand strategy and acquisition campaigns by partnering cross-functionally and leading efforts to drive alignment and collaboration. Your work will be key to transforming our website into a high-performing, full-funnel acquisition engine.
The ideal candidate has a breadth of strategic, creative, and analytical skills, and communicates effectively, establishing relationships and encouraging collaboration. Reporting to the Creative & Content Strategy Lead, you'll collaborate closely with teams across Cash App-including Product Marketing, Creative, Growth, and Engineering to ensure content resonates with target audiences and improves overall funnel performance.
You Will

• Lead strategic content initiatives for web and owned video channels, enhancing customer education and full-funnel engagement
• Own landing page strategies, including creation, testing, and optimization to maximize conversions and improve user experiences
• Conduct regular content audits and competitor analyses, identifying opportunities for innovation and increased conversions
• Analyze content performance and apply CRO techniques, providing clear, actionable insights to continually improve results
• Manage a detailed content calendar, ensuring projects meet deadlines and quality standards from concept to delivery

• Be a leader in helping Cash App leverage AI and automation tools to streamline workflows and inform marketing strategies

You Have

• 5+ years of experience developing content strategies specifically for web, video marketing, and landing page optimization
• Expertise in creating educational content designed to simplify complex product concepts and engage customers throughout their journey
• Strong knowledge of conversion rate optimization (CRO), landing page best practices, A/B testing, and performance analytics
• Deep understanding of SEO principles, full-funnel marketing strategies, and user behavior analytics
• Excellent collaboration skills, able to effectively align cross-functional teams around shared objectives
• Demonstrated success analyzing content performance data and applying insights to optimize user experience and drive measurable business outcomes

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$135,200 - $202,800 USD
Zone B:
$125,800 - $188,600 USD
Zone C:
$119,000 - $178,400 USD
Zone D:
$108,200 - $162,200 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.