Senior CRO Strategist

Meet Domaine, the world's largest independent Shopify design and development partner, formed by the union of Half Helix and Tomorrow. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers and not just participants in our industry, we are inspired to write, break, and re-write the rules for a new generation of commerce.

We’re looking for a thoughtful, analytical Sr eCommerce Strategist with a strong Conversion Rate Optimization (CRO) and UX optimization mindset to join our Strategy team. This individual contributor role is focused on uncovering insights through data, developing clear hypotheses, and partnering cross-functionally to design, test, and optimize high-impact commerce experiences within the Shopify ecosystem.

This role is ideal for someone who thrives in experimentation, enjoys translating insights into action, and wants to grow alongside senior strategists while collaborating closely with UX, Design, and Engineering.

RESPONSIBILITIES

• Lead client strategy engagements for DTC e-commerce brands, inclusive of project discovery, cross-functional retainers, CRO engagements, and ad hoc consulting.
• Provide expertise in all things e-commerce internally and with our clients, encompassing site operations, content & merchandising, acquisition & retention, data & analytics, UX & design, digital product roadmap development, and enterprise e-commerce technical architecture.
• Partner with clients to develop and execute strategic plans tailored to their unique business needs, ensuring alignment with their short and long-term objectives.
• Collaborate closely with UX, Design, & Technical Delivery teams to maintain continuity from strategic planning through to design and development, covering new site implementations, website redesigns, and ongoing site maintenance.
• Conduct strategic analysis through various methodologies, including User Testing, Customer Surveys, User Interviews, Persona Definition, User Journey Mapping, Quantitative Data Analysis, Competitive Audits, ROI Forecasting, Revenue Growth Modeling, and Customer Lifetime Value Modeling.
• Develop and support conversion rate optimization (CRO) initiatives, including identifying opportunities, forming data-backed hypotheses, and partnering with UX and Engineering to test and optimize key site experiences.
• Plan, execute, and analyze A/B tests and experiments to improve on-site performance across the funnel, translating learnings into actionable recommendations and roadmap inputs.
• Synthesize quantitative and qualitative data into actionable insights, developing a comprehensive narrative for clients that provides them with the tools they need to make informed business decisions and achieve their goals.

• Strong experience in e-commerce strategy, with a deep understanding of DTC business models and on-site conversion dynamics.
• Hands-on experience with CRO principles, experimentation frameworks, and hypothesis-driven optimization.
• Proficiency in e-commerce analytics, with the ability to translate data into clear insights and prioritized actions.
• Experience partnering with UX, Design, and Engineering teams to bring insights and experiments to life.
• Familiarity with A/B testing and experimentation tools (e.g., VWO, Optimizely, Shoplift, Visual Website Optimizer, or similar) is a plus.
• Experience conducting UX analysis, usability testing, and heuristic reviews.
• Strong communication skills, with the ability to present insights and recommendations clearly to both clients and internal teams.
• Highly organized, detail-oriented, and comfortable managing multiple client engagements simultaneously.
• Proficient with Google Analytics (GA4).
• Shopify experience is beneficial but not required.
• Experience with BigQuery, SQL, and/or Python is a plus.

PERKS & BENEFIT

• Flexible working schedule
• Remote-first culture
• Continued education and personal development opportunities

We are an Equal Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.