Senior Demand Generation Manager

About Swap

Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience.

Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence.

At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works.

This is a dedicated ownership position responsible for:

• Turning Swap's website into a compounding pipeline engine.

• Winning the next phase of demand across AI-driven and traditional search.

• Driving measurable organic growth across SEO, AEO, and GEO.

• Converting traffic into pipeline through disciplined CRO and experimentation.

You will sit at the intersection of Brand, Product, Paid Media, and RevOps — building the content, architecture, and agentic workflows that let a lean team produce and optimize at scale.

• 5+ years in demand generation, growth, or organic marketing at a B2B SaaS or technology company, with a measurable pipeline track record.

• Deep, hands-on expertise in technical and content SEO, with a strong point of view on AEO/GEO and AI-driven discovery.

• Proven CRO experience - landing pages, experimentation, and funnel optimization that moved conversion, not just traffic.

• Highly analytical and comfortable owning the numbers: search and web analytics, attribution, and performance reporting.

• Fluency with AI-assisted and agentic content workflows, and a builder's instinct for turning manual work into scalable systems.

• Strong cross-functional operator who can partner with brand, product, paid, sales, RevOps, and external agencies.

• Execution-oriented and outcome-driven - you ship, measure, learn, and iterate quickly.

• Experience with ecommerce or retail buyers, ABM motions, or structured data and schema markup is a plus.

Responsibilities

• Own and evolve Swap's SEO, AEO, and GEO strategy - improving discoverability across traditional and AI-powered search surfaces.

• Identify high-intent keyword opportunities aligned to pipeline and build content and page architecture to win them.

• Partner with web, design, and brand teams to optimize site performance and conversion across the funnel.

• Build a per-account and campaign landing page system that supports targeted and ABM growth motions.

• Align paid and organic search strategy on keywords, audiences, and messaging to maximize efficiency.

• Own the editorial calendar, asset library, and thought-leadership cadence aligned to demand and ABM.

• Build scalable backlink and authority programs to strengthen domain authority and organic performance.

• Design agentic, AI-assisted content workflows that accelerate high-quality production and optimization at scale.

• Track and report on growth metrics tied to pipeline and revenue — and translate performance data into clear, prioritized action.

• Partner with RevOps and analytics to improve attribution visibility and measurement frameworks across organic and paid.

The base salary range for this role is $135,000–$170,000, plus equity and a competitive benefits package. Final offer is determined by experience, skills, and qualifications. We share in the long-term success you help build.

Benefits:

• Competitive base salary 💰

• Stock options in a high-growth startup 🚀

• Competitive PTO with public holidays additional (and your birthday off!) 🌴

• Pension contributions 🛡️

• Private health 🏥

• Gym and wellness benefits 💪

• Mental health benefits 🧠

• Quarterly team offsite budget 🎉

• Thursday happy hour 🍻

• Breakfast Mondays 🥐

Diversity & Equal Opportunities:

We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.