Senior Digital Advertising Strategist

Salary: $70,000-$85,000
Location: Washington, D.C. or remote

Middle Seat is a full-service media and fundraising firm that supports progressive causes and candidates. We work with a variety of clients, including AOC, Katie Porter, the ACLU, MoveOn, and Powered by People PAC as well as other progressive campaigns, nonprofits, advocacy organizations, and causes that are on the front lines of important fights.

We believe in honoring the authentic perspective of our clients and helping them take principled stances, even if that means pushing the envelope or shaking things up in the progressive space.

Our firm is values-driven, and we are intentional about working with clients who share our left-of-center values. We prioritize a healthy work-life balance and consistent employee feedback and communication. Prospective applicants are welcome to learn more about our company culture.

This role is a part of the bargaining unit.
Why Middle Seat

• Competitive salaries and great benefits
• We only work for progressive organizations, candidates, and causes
• We’re a proudly unionized team — part of the Campaign Workers Guild
• Get in on the ground floor of a growing operation

About the Role

We’re looking for a full-time Senior Digital Advertising Strategist with 2+ years of experience in the field to take on the challenge of managing digital advertising campaigns and client relationships.

The work will be mostly focused on direct-response ads on Facebook, but large-scale persuasion/awareness campaigns and other types of digital advertising (e.g. Google ads) will also be part of the job. Previous ad experience in the context of politics or advocacy is a major plus, as is a demonstrated commitment to progressive politics. 

Are you a strong, creative copywriter with good multi-tasking and delegation skills who can manage client relationships and plan/run an ads program from soup to nuts with little to no intervention from more senior staff? If so, please read on!

Job Responsibilities

• Manage large clients as lead strategist on direct donate, acquisition, and persuasion campaigns:
• Take charge of strategic planning for client campaigns.
• Manage client relationships and collaborate with assigned ads staff members.
• Oversee campaigns focused on direct donation, acquisition, and persuasion.
• Plan and run digital ad campaigns from start to finish:
• Develop media plans with measurable objectives.
• Allocate budgets for campaigns.
• Create compelling hooks for the ad program.
• Write engaging ad content.
• Lead designers on creative aspects.
• Optimize landing pages for conversions.
• Implement and test ad campaigns on multiple platforms.
• Optimize campaigns to align with client goals.
• Embed yourself in the work of your clients:
• Join their Slack teams, calls, list servers, etc.
• Gain a deep understanding of their work in a timely manner.
• Proactively guide client strategy that relates to your work.
• Manage time and projects efficiently:
• Continuously assess priorities and to-do lists.
• Delegate tasks when appropriate.
• Shift gears as needed to keep projects on track.
• Capitalize on rapid response opportunities.
• Respond promptly to client requests and inquiries.
• Ensure best practices and effective political ad strategies are followed:
• Collaborate with the email fundraising team to integrate ads effectively.
• Align ad strategy with the client's mission and campaign objectives.
• Provide strategic ideas and lead discussions on ad practices and tactics.
• Stay updated on persuasion, voter registration, and Get Out the Vote studies.
• Conduct in-depth analysis of ad campaigns:
• Use analysis to inform future strategy, messaging, and targeting.
• Report campaign metrics to clients accurately and effectively.
• Lead ads team and provide trainings on best practices and platforms:
• Train the ads team and full staff on core best practices and platforms.
• Fulfill other responsibilities as requested.

Qualifications

• + years (more is preferred) working on advertising campaigns with major platforms (Facebook, Twitter, Google, etc.)
• 2+ years experience working with Facebook Business Manager, Google Search and any DSPs (The Trade Desk, Verizon, DV360, etc) 
• Experience in excel or Google Sheets, report template design and/or other data visualization tools
• Great all-around communication skills, including strong copywriting skills and the ability to effectively communicate best practices, strategies, plans and goals to clients and staff  
• Attention to detail and organization while managing tight deadlines and multiple projects
• Comfortable managing multiple client relationships from start to finish
• Comfortable with different email CRMs to run acquisition campaigns (Action Kit, BSD, Action Network, etc.)
• Digital ad experience for political candidates, advocacy orgs or organizations that do elections work. 

• Agency experience
• Knowledge of basic HTML and CSS for landing page templating
• Experience pitching clients on an ads budget
• Experience mentoring entry-level staff or interns
• Demonstrated commitment to progressive politics

• 100% premium coverage for health, dental and vision
• Zero deductible health plan
• Wellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace
• Profit-sharing plan: share in the growth and success of Middle Seat
• Mobile phone or internet reimbursement up to $75 per month
• 6% employer match on your 401k retirement account
• 20 days of PTO + 2 floating holidays
• Unlimited sick leave
• Commuter benefits for public transportation
• Office Space (WeWork, etc) Stipend for Remote Employees 
• 12 weeks of paid leave for new parents
• $100 monthly student loan reimbursement
• $350 monthly mental health benefit
• $1,000 annual professional development reimbursement

This is a full-time, permanent role, and it can be based in DC or remotely within the US. 

We are a proudly unionized team (part of the Campaign Workers Guild), and this role is covered by a collective bargaining agreement.

We are committed to building a diverse and passionate team. We encourage creative-minded individuals with a strong technical aptitude to apply for this position. Women, people of color, and LGBTQ+ individuals are encouraged to apply. Our firm is values-driven. We are intentional with the decidedly left-of-center clients we work with— and we strive to make our work environment and benefits reflect that, including salary transparency, healthy work-life balance, and consistent employee feedback and communication. We’re happy to talk more about our company culture with prospective applicants.