Senior Digital Product Owner

Career Area:
Technology, Digital and Data
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
Job Summary:
The Salesforce OnPoint Marketing Automation Product Owner plays a critical role in shaping Caterpillar's customer experience by defining and managing marketing platform capabilities that deliver personalized, omni-channel engagement. This role ensures the development and optimization of Salesforce Marketing Cloud and Sales Cloud solutions to support Caterpillar's strategic goals and dealer-driven initiatives.
As part of the Caterpillar OnPoint team, you will collaborate with cross-functional teams, digital product managers, and enterprise stakeholders to enable data-rich marketing programs that enhance customer engagement and deliver measurable business impact
What You Will Do:

• Working with stakeholders to determine short and mid-term product development strategy for the Platform and ensures alignment with overall member engagement vision and strategy.
• Ensures buy-in for the product development strategy both internally and with key internal business partners.
• Working with member engagement leaders, communication leaders, and other stakeholders to recommend solutions to address gaps with product enhancements.
• Working closely with cross-functional teams to establish shared vision for category product development. Collaborate with internal and external partners to direct the product development process and ensure a consistent customer experience.
• Being an expert at understanding how all of the parts of the Marketing and Communication Platform fit together and the key capability that they provide to the organization.
• Responsible for maximizing the value of the product and the work of the Development Team
• Responsible for acting as Product Owner for larger, more complex projects with high value to the organization
• Responsible for creating, maintaining, and prioritizing the Product Backlog according to business value for the life of the project
• Communicates Product Backlog priorities to the team
• Act as the key decision-maker regarding what features the product will have
• Assists with the elaboration of epics, themes and features into user stories that are small enough, or granular enough, to be achieved in a single sprint
• Responsible for conveying the vision and goals at the beginning of every sprint
• Represent the customer, interfacing and engaging with the customer
• Participate in Daily Scrum as needed
• Participate in Sprint Planning meetings, Demos and Retrospectives
• Inspect the product progress at the end of every Sprint and accept or reject the work that has been done by the Development Team
• Act as the voice of the team, communicating status externally
• Be a good role model of Scrum values; understand the framework and the roles of each team member
• Be a champion for the agile community and help to further the community within the organization
• Employee is also responsible for performing other job duties as assigned by Caterpillar management from time to time.

What You Will Have:
Business Analysis: Knowledge of business analysis and the set of tasks, techniques and tools required to identify business needs; ability to recommend solutions that deliver value to stakeholders.
Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Software Problem Management: Knowledge of strategies, practices and tools for resolving software problems; ability to manage software problems in installed software products.
Software Product Business Knowledge: Knowledge of and experience with the business aspects and operation of a software product; ability to manage install base, current uses, future plans, and product vision.
User Acceptance Testing (UAT): Knowledge of UAT activities, tasks, tools and techniques; ability to design, implement and evaluate acceptance tests for end-users.
Considerations For Top Candidates:

• Four-year Bachelor's degree preferably in computer science, information systems, marketing, communications, engineering, or related field OR equivalent working experience
• Experience managing a Salesforce Marketing Cloud environment with deep understanding of various Salesforce Marketing Cloud components and the interconnectedness of those products.
• Salesforce Marketing Cloud Certifications (Email Specialist, Admin, and/or Consultant) - Preferred
• Salesforce Sales Cloud Certifications (Admin, developer, etc) - Preferred
• Experience as a product owner and/or business architect
• Experience managing projects using Agile software tools such as Azure Dev Ops, Aha!, Mingle, VSTS, JIRA, Team Services, Rally
• Experience working with onshore/offshore team model
• Demonstrated ability to empower teams
• Strong accountability, teamwork, and interpersonal skills, and communication skills
• Good knowledge of Caterpillar policies, standards, procedures, and a broad understanding of Caterpillar's organization
• Experience in managing or developing in other Salesforce products
• Familiarity with complex content creation and management platforms, and related business processes to support high volume, personalized interactions across marketing channels.
• Strong understanding of identity management and data integration including mastering and integration technologies as well as digital fingerprinting and data integration for digital identities including cookies and devices.
• Demonstrated ability to communicate appropriately to ensure a team's success
• Strong accountability planning/organization, and teamwork
• Highly developed interpersonal skills to deal with sensitive, emotional or potentially controversial situations.
• Excellent oral and written communication skills

What You Will Get:
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
About Caterpillar
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
Summary Pay Range:
$110,520.00 - $179,640.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

* These benefits also apply to part-time employees
Relocation is available for this position.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Posting Dates:
December 4, 2025 - December 11, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.