Senior Director, Demand Generation

Forward Networks is transforming how the world’s most complex networks are managed and secured. Founded in 2013 by four Stanford Ph.D.s, we built the industry’s first network digital twin — a mathematically precise model of the production network that gives IT teams unmatched visibility, verification, and agility across every major cloud and vendor environment.

Our customers include global leaders such as Goldman Sachs, PayPal, S&P Global, IBM, and Dell, as well as fast-growing enterprises and government agencies. According to IDC, Forward Networks customers realize an average of $14.2 million in annual benefits through improved efficiency and security.

Backed by world-class investors including Andreessen Horowitz, Goldman Sachs, MSD Partners, and Threshold Ventures, Forward Networks offers a people-centric, innovative culture where brilliant minds are shaping the future of network reliability, security, and AI-ready operations.

We are seeking a Senior Director, Demand Generation to lead global programs that drive pipeline and revenue growth. This is a critical leadership role that combines creativity, strategy, and analytical depth. 

You’ll build and scale a world-class demand engine across account-based marketing, field marketing, digital campaigns, and marketing operations—delivering measurable impact on pipeline performance and marketing-

sourced revenue.

This position reports to the Chief Marketing Officer.

Responsibilities:

• Lead the global demand generation strategy to drive qualified pipeline and accelerate revenue growth.
• Design and execute integrated programs spanning digital, field, and account-based marketing to engage enterprise and government buyers across key segments.
• Build and scale account-based marketing (ABM) programs in partnership with sales to increase engagement and conversion within target accounts.
• Oversee field marketing strategy and execution across global regions, ensuring local relevance and alignment with corporate goals.
• Own marketing operations and attribution—establishing clear metrics, dashboards, and reporting to demonstrate marketing’s impact on the  business.
• Partner with sales, product marketing, and customer success to ensure full-funnel alignment and data-driven decision-making.
• Drive continuous improvement in campaign performance through testing, optimization, and analytics.
• Recruit, develop, and lead a high-performing demand generation team that scales with company growth.

Qualifications:

• 10+ years of experience in enterprise software marketing, including  leadership of global demand generation, field marketing, or marketing operations.
• Proven ability to design and execute account-based and integrated marketing programs that deliver measurable pipeline and revenue  impact.
• Strong analytical mindset with deep understanding of marketing attribution, funnel metrics, and campaign optimization.
• Demonstrated success partnering with sales to drive predictable growth.
• Experience building and scaling demand generation engines in growth-stage environments.
• Familiarity with enterprise software and SaaS business models,  including how go-to-market, sales, and customer success motions intersect to drive adoption and revenue growth.
• Excellent leadership, communication, and project management skills.
• Familiarity with infrastructure, networking, or security markets  preferred.
• Bachelor’s degree required; advanced degree a plus

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary is expected to be between $220,000/yr to $260,000/yr. The offered compensation may also include bonus and stock.