Senior Director, Demand Generation

Pipeline Ownership

• Own end-to-end pipeline generation goals - across inbound, outbound, ABM, and partner motions. 
• Build quarterly demand plans tied directly to pipeline and ARR targets. 
• Develop and oversee multi-channel campaigns that integrate digital, content, and partner-driven programs. Partner with Product Marketing to launch and scale Agent-led campaigns tied to measurable outcomes (pipeline $, revenue-at-risk avoided).
• Partner with Sales and Revops to align lead-to-revenue tracking and attribution. 

Inbound Marketing

• Drive SEO, SEM, paid media, and content syndication to grow qualified top-funnel leads. Optimize agency as well as modern AI and agentic strategies to optimize strategy for generative search /GEO.  
• Optimize conversion at each funnel stage (Lead → MQL → SAL → SQL). 
• Implement nurture and retargeting programs that improve conversion velocity. 
• Lead the operational execution and reporting in Marketo, SFDC, and analytics tools. 

Outbound & ABM Programs

• Build scalable outbound programs in partnership with the BDR / Sales teams. 
• Leverage intent and firmographic data (6sense, ZoomInfo) for targeting, prioritization and automation of account engagement. 
• Develop competitive displacement plays with personalized content and sequences. 
• Collaborate on partner and co-sell campaigns tied to shared pipeline KPIs. 

Marketing Operations & Analytics

• Lead demand analytics, infrastructure, funnel metrics, and attribution dashboards. 
• Ensure data integrity and consistency across SFDC, marketing automation, and reporting systems. 
• Partner to drive and measure marketing contribution by stage, segment, and source. 
• Drive operational rigor: campaign hygiene, tagging, process SLAs, and revenue reporting. 

Leadership & Collaboration

• Build and coach a high-performing, data-driven team across campaigns, digital, and operations. 
• Collaborate cross-functionally with Product Marketing, Brand, Sales and Partners on GTM priorities (Agents, Industry campaigns, Product launches). 
• Serve as the bridge between creative, performance, and sales enablement functions. 
• Foster a culture of experimentation, accountability, and revenue alignment. 

What You Will Bring

• 10+ years of B2B SaaS demand generation experience, ideally including experience with AI product companies.
• Experience in enterprise tech or regulated industries (supply chain, manufacturing, life sciences, compliance) highly preferred.
• Proven success driving pipeline creation at scale ($10M+ quarterly) and measurable conversion across the funnel. Bowtie funnel experience preferred.  
• Hands-on expertise with marketing automation (Marketo), CRM (SFDC), and intent and analytics (6sense, Zoominfo, Clay, PowerBI). 
• Experience integrating paid, organic, and ABM tactics in multi-touch programs. 
• Strong operational acumen. Understands attribution, funnel math, and revenue modeling. 
• Collaborative, hands-on leader who thrives building and scaling high performing teams in a global, cross-functional, enterprise environment.
• Familiarity and hands-on experience with AI-first or AI-assisted marketing tools and automation is important.

What Success Looks Like

• Consistent quarter-over-quarter pipeline growth from both inbound and outbound sources. 
• Predictable conversion from MQL → SQL → Opportunity. 
• Clean attribution and visibility into marketing-sourced ARR. 
• Effective collaboration with Sales and ops teams (sales, tech ops).
• A scalable campaign infrastructure ready for growth across new agents, industries, and partnerships.