Senior Director, Digital Communications & Content Strategy

The Senior Director of Digital Communications & Content Strategy serves as the editor-in-chief for our digital communications, shaping the company’s voice and ensuring consistent, compelling storytelling across all digital and public affairs channels. This role owns the content strategy, oversees editorial planning, and manages delivery across platforms, aligning every message with our broader corporate reputation priorities and business strategy. This role balances high-level narrative leadership with the ability to oversee content development and execution, ensuring quality, agility, and consistent impact.

Key Responsibilities 

Enterprise Content Strategy & Narrative Leadership 

• Collaborate closely with the Director, Corporate Content, the social team,and other content leads to ensure alignment between enterprise strategy and execution across platforms. 

• Ensure editorial governance supports—not overrides—content development at the functional level, enabling teams to operate within a unified framework while maintaining agility. 

• Execute corporate storytelling in alignment with the enterprise content strategy and editorial standards defined by the Senior Director, Digital Communications & Content Strategy. 

• Chair content strategy meetings with cross functional partners to gain high quality and engaging content across our channels.  

• Own the corporate editorial calendar, ensuring alignment of messaging across Public Affairs, Marketing, HR, and Corporate Communications. 

• Shape the “editorial voice” of the company for external audiences, from employees to policymakers to media. 

• Anticipate issues and opportunities, proactively guiding content to address them. 

Editorial Governance & Standards 

• Act as an editor-in-chief, setting editorial guardrails, tone of voice, and quality standards. 

• Oversee approval of enterprise-level content, ensuring accuracy, consistency, and brand alignment. 

• Create processes and toolkits to enable teams across the company to contribute content under a unified framework. 

Content Development & Digital Delivery 

• Direct the creation of multi-channel, multi-format content (articles, videos, executive messaging, social-first campaigns, thought leadership). 

• Partner with creative and digital teams to ensure all assets are optimized for their platforms. 

• Provide strategic oversight of corporate-owned digital channels (website, blogs, newsletters, social). 

Leadership & Stakeholder Engagement 

• Advise senior leaders and thought leaders on narrative positioning and digital visibility. 

• Collaborate across functions (Public Affairs, ESG, HR, Investor Relations, Marketing) to ensure unified messaging. 

• Partner with a team of digital contributors, providing direction and editorial oversight. 

Measurement & Impact 

• Define and track KPIs that demonstrate communications impact (reach, engagement, share of voice, reputation metrics). 

• Use data-driven insights to refine strategies, optimize content delivery, and demonstrate ROI to leadership. 

• Link content outcomes to business and reputation goals, not just channel metrics. 

Qualifications & Skills 

• 14+ years in public affairs, digital media, corporate communications, or journalism. 

• Proven experience leading enterprise-level content strategies. 

• Strong editorial judgment and writing/editing excellence. 

• Deep fluency in digital platforms, audience engagement, and analytics and how it blends with traditional media. 

• Experience collaborating with matrixed teams. 

• Ability to influence leaders and drive alignment across complex organizations. 

• Understand and advance Gilead’s digital storytelling strategy across external (LinkedIn, Instagram, YouTube, Meta, X, emerging platforms) and internal (intranet, employee platforms) channels. 

• Define and evolve a digital content vision that aligns to the corporate narrative and business goals, while being optimized for platform, audience, and tone. 

• Partner closely with others to ensure integrated digital campaigns, working closely with internal teams, subject matter experts, creative agencies, and media partners. 

• Influence channel strategy, content planning, and publishing cadence for enterprise social and web platforms, ensuring clarity of purpose and consistency of voice. 

• Translate high-level messaging and strategic themes into engaging, dynamic content formats. 

• Serve as an expert advisor on digital best practices, innovation, and evolving trends—internally and externally. 

• Partner with brand, design, and communications teams to ensure visual and verbal coherence across all digital executions. 

• Collaborate with analytics teams to track performance, test content, and continuously refine based on insights. 

Basic Qualifications:  

• Bachelor’s Degree and 14+ years of experience, or 

• Master’s Degree and 12+ years of experience, or 

Location: Foster City, CA