Senior Email Marketing Project Manager (US - Remote)

Roles and responsibilities:

• Email Marketing Campaign Management:
• Help define the customer communication strategy and CRM roadmap to achieve ambitious acquisition, engagement, retention, and reactivation goals.
• Build, execute, optimize, and monitor ad-hoc campaigns and customer journeys across email and push (scaling to additional channels in future), across ESPs, ensuring flawless execution and timely delivery. 
• Manage the end-to-end process of email marketing campaigns, including planning, gathering assets, project management, testing, deployment, and analysis.


• Client Relationship Management:
• Understand the client’s business needs, and provide strategic guidance on email and push marketing initiatives.
• Build strong client relationships, ensuring exceptional client satisfaction through effective communication, regular updates, and delivering high-quality results.
• Collaborate with clients to gather requirements, define project scope, and establish clear goals and deliverables.


• ESP Expertise and Technical Proficiency:
• Demonstrate expertise in various Email Service Providers (ESPs) such as Iterable, Adobe Campaign, Salesforce Marketing Cloud, or SendGrid.
• Possess a deep understanding of ESP functionalities, including list management, segmentation, automation, personalization, A/B testing, and analytics.
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the customer lifecycle.
• Stay up-to-date with industry trends, best practices, and new technologies related to email marketing and ESPs.


• Project Management and Team Leadership:
• Develop project plans, timelines, ensuring project prioritization and team coordination.
• Monitor project progress, identify potential roadblocks, and proactively resolve issues to ensure timely delivery of projects.
• Work closely with several client teams, including engineering, design, legal, finance, business, and regional teams, bringing ideas to life that spearhead product adoption and drive usage

Job Specifications & Qualifications:

• Degree in Marketing, Communications, or a related field (preferred).
• 4+ years working in email marketing, with a focus on project management, client services, and team leadership.
• In-depth knowledge of Email Service Providers (ESPs) and their functionalities Experience setting up push and SMS campaigns Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing.
• Excellent project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
• Exceptional communication and interpersonal skills to effectively liaise with client teams, internal teams, and external vendors.
• Analytical mindset with the ability to interpret data, identify trends, and optimize email marketing performance.
• Proficiency in email marketing tools, SQL, HTML/CSS, and marketing automation platforms.
• Familiarity with relevant regulations such as GDPR and CAN-SPAM Act.
• Self-motivated, detail-oriented, and able to work independently or as part of a team.
• Familiarity with the cryptocurrency industry is preferred.

What We Offer

• Medical, Dental & Vision Insurance
• 401k + match
• 2 weeks PTO & 5 floating holidays
• 13 paid holidays
• Paid parental leave
• Fun, caring, collaborative work environment
• Opportunities to develop new skills and progress your career
• Specialized training