Senior Growth Manager, Direct Mail

The Team: 

Upstart’s Growth team is in charge of expanding Upstart’s reach to the millions of Americans who depend on access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives.

As the Senior Growth Manager of Direct Mail, you will drive all aspects of our Direct Mail channel, one of our largest acquisition channels and a critical source of generating revenue for the company across products. You will launch, scale, manage, and innovate core direct mail efforts, including targeting, creative, and operations. Direct Mail is one of our largest acquisition channels and an important source of generating revenue for the company. This is a high impact and high visibility role, as you will work closely with the Growth leadership to expand our program vision and strategy, presenting frequently to leadership and key cross-functional stakeholders on your channel’s progress and performance metrics.

Position Location - This role is available in the following locations: Remote

Time Zone Requirements - This team operates on the East/West Coast time zones. 

Travel Requirements -  As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

How you’ll make an impact:

• Contribute to driving Direct Mail program vision and innovation
• End-to-end ownership of all aspects of Direct Mail for at least one of our products - strategy, audience development & targeting, creative, and operations
• Manage complex cross-functional projects with Machine Learning, Analytics, Product, Engineering, Creative, & cross-fucntional stakeholders
• Drive deep insights on program performance and improvement opportunities through clever use of data
• Manage $20M+ budgets annually to drive efficient, incrementally profitable acquisition of borrowers
• Perform key analyses across and within growth channels to deliver actionable insights across other team members and leadership

What we’re looking for: 

• Minimum qualifications:
• Bachelor’s degree, with 5+ years of experience in analytics & performance-based marketing - Direct Mail experience strongly preferred
• Experience in end-to-end campaign strategy and execution, with a track record of quantifiable results
• Dedicated and relentless leadership and project execution. Independently capable of seeking information, solving conceptual problems, corralling resources and delivering results in challenging situations
• Strong critical thinking skills and proficient in leveraging data to inform and optimize decision-making
• A team player with a proven track record of working cross-functionally with both technical and non-technical teams 
• Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment
• Self-motivated, proactive ownership mindset, with the ability to stay agile and pivot quickly

• Preferred qualifications:
  • Experience operating in a highly regulated environment, with preference to financial services and/or technology
  • Proficiency with Google Suite; Experience with Looker and SQL is a plus, but not required
  • Demonstrated success with contract negotiations and vendor management

What you'll love: 

• Competitive Compensation (base + bonus & equity)
• Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart 
• 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
• Employee Stock Purchase Plan (ESPP)
• Life and disability insurance
• Generous holiday, vacation, sick and safety leave  
• Supportive parental, family care, and military leave programs
• Annual wellness, technology & ergonomic reimbursement programs
• Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
• Catered lunches + snacks & drinks when working in offices

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