Senior GTM Engineer - Hubspot

Responsibilities

• Develop custom reports to assess the performance of campaigns and activities.

• Program custom integrations with HubSpot using its API to connect with external tools, CRMs, databases, and other software platforms

• Design, build, and optimize custom workflows in HubSpot to automate sales and marketing processes (e.g., lead nurturing, deal tracking, email marketing campaigns)

• Experience in developing A/B tests and identifying user patterns to optimize conversion rates throughout the contact lifecycle

• Align strategies for a unified approach to customer acquisition and conversion.

• Execute and monitor strategies, tracking conversion rates across funnel stages and assessing pipeline health.

• Develop and execute innovative strategies to acquire qualified leads.

• Ensure data integrity.

• Streamline and optimize operational workflows using HubSpot.

• Execute and monitor established strategies, analyzing their effectiveness and identifying improvement opportunities

• Create comprehensive documentation for new operational processes, providing clear guidelines and instructions for team members to follow.

• Facilitate cross-departmental collaboration and communication, ensuring that operational processes and goals are aligned

• Provide internal training on the efficient use of HubSpot.

Requirements

• 4+ years of prior experience in Hubspot CRM management.

• Technical knowledge of HubSpot’s API and experience programming custom integrations and workflows using it

• Experience setting up and using webhooks to trigger external actions based on HubSpot events.

• Familiarity with HubSpot's Workflow and CRM tools, including custom properties and data management

• Effective communication skills to interact with different teams.

• Ability to articulate marketing and sales strategies clearly and analyze relevant data and metrics.

• Ability to create and execute efficient processes within the HubSpot tool, optimizing workflows.

• Aligns with our mission and values of Tractian