Senior Manager, Brand Strategy (Buldak)

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary: 

Buldak isn’t just a brand — it’s a viral cultural phenomenon. From viral Fire Noodle Challenges to Gen Z fandom, Buldak thrives on bold ideas, unforgettable experiences, and trend-defining moments. As Senior Manager, Buldak Brand Strategy, you will lead the vision and execution of Buldak’s marketing ecosystem across advertising, social, influencer, events, activations, and partnerships. You’ll ensure every touchpoint is cohesive, culturally relevant, and drives both brand love and business growth.

Key Responsibilities:

• Develop and implement brand growth strategies that strengthen Buldak’s market position and fuel category expansion.

• Define and maintain brand positioning, messaging, and visual identity guidelines across all consumer touchpoints.

• Collaborate with marketing, design, retail, and cross-functional teams to ensure consistent brand communication and on-shelf excellence.

• Drive retail strategy and activation in partnership with sales teams, ensuring best-in-class execution and consumer impact.

• Partner with analytics and insights teams to monitor performance, track KPIs, and refine strategies based on market and consumer data.

Requirements:

• 5-10 years of experience in brand strategy, marketing, or brand management, preferably in CPG/food & beverage.

• Strong experience in brand positioning, design/visual identity, and communication strategy.

• Ability to translate consumer and market insights into actionable strategies that drive growth.

• Proven track record collaborating with cross-functional teams (marketing, design, retail, sales).

• Strong analytical skills, with experience leveraging market and performance data to inform brand decisions.

The base salary for this position is between $130,000.00 and $150,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.