Senior Manager, Consumer Insights

Senior Manager, Consumer Insights

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com.

Our Critical Sales Skills

At the heart of our commercial success is a team of professionals who combine strategic insight, customer-centricity, and executional excellence. These skills represent the core capabilities required to drive value for our clients and sustainable growth for our business.

• Effectively Presents Solutions: Delivers tailored, compelling solutions that align with customer needs and drive action.
• Knows the Buying Influences: Identifies key decision-makers and understands their motivations and influence.
• Manages Buyer Indifference: Recognizes and explores customer hesitation to uncover new needs or opportunities.
• Understands Customer Needs: Operates as a recognized expert to articulate customer needs in the customer's business language and business context.
• Being Resilient: Bounces back from setbacks with composure and positivity; helps others stay productive during tough times.
• Manages Ambiguity: Stays focused and calm in uncertain situations; guides others through change.

What will you be doing?

Job Responsibilities

• Deliver insight‑led solutions by translating complex data into clear, actionable recommendations that support client decisions and business outcomes.
• Partner with internal teams (Client Insights, Product, Analytics) to deliver integrated client solutions.
• Maintain awareness of CPG and category trends to position Circana as a trusted advisor.
• Identify opportunities to grow the client relationship by aligning Circana’s solutions with client priorities.
• Build strong, productive relationships with client stakeholders at multiple levels.
• Use Circana platforms (Unify+, Liquid Data, Liquid AI) to support client engagement and insights delivery.
• Champion client success by anticipating needs, addressing challenges, and identifying opportunities for added value.
• Apply advanced analytics and insights storytelling to deliver fact‑based, consumer‑focused narratives that inform strategy.

Requirements

• 5+ years of experience in CPG syndicated market research
• Strong expertise in point-of-sale (POS), consumer panel, and syndicated data (Circana, NIQ, Numerator, etc.)
• Demonstrated experience with consumer panel data and comfort owning panel‑based analyses
• Proven ability to turn data into clear, actionable insights for brand and marketing teams
• Strong communication and insights‑storytelling skills, including presenting to senior stakeholders
• Ability to manage multiple workstreams and prioritize in a fast‑paced environment
• Proactive, self‑directed approach to identifying opportunities and moving work forward
• Strong Excel and PowerPoint skills; Tableau or Power BI familiarity is a plus
• Ability to work cross‑functionally and influence without authority
• Comfort working with ambiguity and shaping recommendations from limited information
• Bachelor’s degree in Business, Marketing, Analytics, or a related field

Circana Behaviors

Beyond technical skills, experience, and role-specific attributes, these shared behaviors are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviors in their daily work:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): Remote, must be willing to work business hours aligned to Eastern Time Zone, with occasional travel to client headquarters in Hershey, PA, scheduled based on business needs.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $105,000 - $120,000. This job is also eligible for bonus pay. 

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice. Your current employer will not be contacted without your permission.

You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

The anticipated application deadline for this position is approximately 4/16/26. 

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