Senior Manager, Demand and Growth Marketing

Synack’s Penetration Testing as a Service platform manages customers’ attack surfaces by discovering new assets, pentesting for critical vulnerabilities and gaining visibility into the root causes of security risks. We are committed to making the world more secure by harnessing a talented, vetted community of security researchers to deliver continuous penetration testing and vulnerability management, with actionable results. Synack's PTaaS platform has uncovered more than 71,000 exploitable vulnerabilities to date, protecting a growing list of Global 2000 customers and U.S. agencies in a FedRAMP Moderate Authorized environment. For more information, please visit www.synack.com.

Synack is seeking a Senior Demand and Growth Marketing Manager to to build and scale a high-performing demand engine that drives pipeline, revenue, and market visibility.

This role owns how Synack goes to market across channels — translating positioning and messaging (in collaboration with Product Marketing) into programs, campaigns, and digital experiences that convert.

You will lead demand generation, digital performance, and web optimization — ensuring every marketing investment is aligned to measurable business outcomes. This role is a growth leader, and people manager, accountable for pipeline, performance, and scale. This is a pipeline ownership role, not a messaging role.

Sounds interesting? Keep reading...

Here’s what you'll do

• Demand Generation & Pipeline Growth: Ensure strong alignment with ICP, sales priorities, and regional focus
  • Own end-to-end demand generation strategy across:
  • Paid media
  • Organic (SEO, content distribution)
  • Partner and ecosystem channels
  • Drive qualified pipeline (MQL → SQL → revenue)
• Campaign Strategy & Execution: Continuously test, learn, and optimize
  • Translate messaging (from PMM) into high-performing, multi-channel campaigns
  • Define campaign themes, targeting, and channel mix
  • Ensure consistency and impact across Digital, Field, and Partner programs
• Website & Conversion Optimization: Own the website as a core growth channel
  • Improve conversion rates (demo requests, contact us, free trial), engagement (time on page, bounce rate), user journeys and navigation
  • Partner with SEO and web resources to increase high-intent traffic and improve funnel performance
• Performance Marketing & Analytics: Build clear reporting and dashboards across HubSpot, Google Analytics, and paid media platforms
  • Own measurement and optimization across:
    • Pipeline contribution
    • Conversion rates
    • Channel performance
    • Cost efficiency (CAC, ROI)
  • Ensure decisions are data-driven and outcome-focused
• Channel & Lifecycle Optimization: Improve lead quality, velocity, and progression through the funnel
  • Optimize performance across:
    • Paid acquisition (search, social, display)
    • Email and lifecycle marketing
    • Retargeting and nurture programs
    • Account-based and high-intent campaigns
• Alignment with Product Marketing & Brand
  • Partner with Product Marketing to activate messaging frameworks in campaigns and ensure correct targeting and use case alignment
  • Partner with Brand to ensure consistent execution across all channels and scale creative production efficiently

Here's what success looks like

• Consistent growth in qualified pipeline and revenue contribution
• High-performing campaigns across channels
• Strong website conversion and engagement metrics
• Clear visibility into performance, ROI, and optimization opportunities
• Tight alignment between strategy, execution, and results

Here’s what you’ll need

• 8–12+ years of experience in growth marketing and demand generation in B2B SaaS environments (cybersecurity preferred)
• Ability to operate strategically and be hands-on
• Exposure to, and interest in, using AI agents to make yourself and your team more efficient
• Proven track record of:
  • Driving pipeline and revenue growth
  • Scaling multi-channel demand programs
  • Turning strategy into measurable growth
  • Optimizing performance at scale
• Stron expertise in:
  • Funnel metrics (MQL → SQL → Closed Won)
  • Conversion optimization
  • Campaign performance management
  • AI optimization
• Hands on experience with: 
  • HubSpot
  • Google Analytics (GA4)
  • Paid media platforms
  • Semrush 
  • Wordpress

Ready to join us?

Synack is committed to embracing diversity. Our people are our strength.  Each addition to our team is an opportunity to grow and diversify our ideas, experiences, and viewpoints. Synack strives to be inclusive of all people. 

As a candidate, Synack cares about your privacy. Please view our candidate privacy policy here.

This position has responsibility to ensure Synack’s security and privacy posture is maintained.

$155,000 - $175,000 Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position may also include equity, and benefits.
For more details about our benefits, please see here. Then for the Employer code, enter: synack