Senior Manager, Growth Marketing

Senior Manager, Growth Marketing
Capital One is seeking a Senior Manager, Growth Marketing to join the Emerging Payments Marketing team. You will act as a versatile marketing athlete, developing full-funnel channel mix strategies and launching campaigns to drive the adoption of Capital One's digital payments products, including Paze, Virtual Cards, and digital wallets. By partnering closely with product marketing, marketing analytics, product management, and delivery teams, you will optimize our marketing channel mix, technology, and measurement frameworks to accelerate product awareness and measurable adoption
What You'll Do

• Marketing channel strategy & optimization: Design and optimize a full-funnel program using owned channels (e.g., email, push, in-product) alongside targeted paid, social, and site content to educate and convert cardholders. You will continually evaluate targeting, sequencing and investments while testing into new channels to expand impact.
• Campaigns & experimentation: Partner cross-functionally to execute cross-channel campaigns, leveraging best practices to optimize the conversion funnel. You will propose and implement testing agendas to generate targeting and creative learnings that inform future strategies.
• MarTech leadership: Collaborate with the Enterprise Platforms team to pilot and migrate Emerging Payments onto Capital One's new marketing technology infrastructure. You will also partner with analytics and delivery teams to maximize existing MarTech and devise experiments in the short-term.
• Measurement & analytics: Work with product and analytics teams to build a continuous data pipeline connecting offsite, site, and product touchpoints. You will establish a measurement attribution framework with target KPIs and integrate it into existing frameworks for owned channels.

Who You Are

• Your curiosity is endless. There's always something else to learn.
• You're flexible and not afraid of change-in fact you welcome the challenge.
• You are proactive and don't wait for work to come to you-you actively look for new opportunities to learn, grow, and improve.
• You share your point of view, but seek out what might be missing and listen.
• You have big ideas and know the best ones are driven by proof, persistence and patience.
• You're a storyteller. You simplify the complex and compel your audience to act.
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you.
• You care-about the work, your team and the customers you serve.

Basic Qualifications

• Bachelor's degree or Military Experience.
• At least 8 years experience in marketing or business and consulting strategy and integrated marketing campaign execution
• At least 3 years experience working across owned and paid marketing channels and delivering direct response and engagement campaigns

Preferred Qualifications

• Growth Marketing experience at a tech company, ideally marketing B2C or B2B2C products
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear messaging for both consumer and business audiences.
• Highly collaborative working style with the proven ability to influence cross-functional stakeholders and drive organizational alignment without formal reporting authority.
• Experience overseeing a complex body of results that either includes direct people management, or oversight and ownership of other people's results.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $177,700 - $202,800 for Sr. Manager, Brand
New York, NY: $193,800 - $221,200 for Sr. Manager, Brand
Richmond, VA: $161,500 - $184,300 for Sr. Manager, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).