Senior Manager- Marketing (SDK)

Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We offer all that and more at Microchip Technology Inc.

People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence.

Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you.

Visit our careers page to see what exciting opportunities and company perks await!

Job Description:

As a Senior Manager, you will build and drive the strategy, positioning, and go-to-market (GTM) execution for MPLAB ML - embedded software development kit (SDK) enabling our clients to implement AI / ML on Microchip silicon platforms. You will lead product definition, roadmap, business plan, pricing and go to market functions, influence engineering as well as sales with the ultimate goal to enable clients to successfully use Microchip solutions for Edge AI applications. 

• Key Responsibilities

  • SDK Strategy & Roadmap: Define the strategy, roadmap, and business plan for entire SDK for MPLAB - ML Dev Kit.

  • Product management: Lead new feature introduction including functions and UX, manage product life cycle from concept to obsolescence, pricing and distribution strategy as well as prioritizing and communicating updates to products and their derivatives.

  • Go-to-Market (GTM) Execution: Lead execution for MPLAB ML, creating compelling value propositions that demonstrate tangible benefits to clients and train sales team on delivering such value propositions. You will also drive outbound marketing efforts including demo, website, trade shows and event presence.

  • Customer & Ecosystem Engagement: Engage with key customers to drive success as well as and partner with ecosystem vendors (AI frameworks, toolchain partners) to ensure a broad reach of Microchip solutions.

Requirements/Qualifications:

• Qualifications/Requirements
  • Education: Bachelor’s degree in Electrical Engineering, Computer Science, or related field required; MBA preferred.
  • Experience: 15+ years of experience in product marketing, technical marketing, or product management for embedded software and or semiconductor industry.
  • Technical Proficiency: Deep understanding of embedded software SDK, microcontroller architecture, embedded systems and applications. 
  • AI Knowledge: Direct experience with TinyML, edge AI frameworks (TensorFlow Lite for Microcontrollers), and neural network accelerators is highly desirable.
  • Communication Skills: Strong ability to translate complex technical features into marketing narratives for business and technical audiences. Experience in presenting business topics to executive management is highly desirable.

Travel Time:

0% - 25%

Physical Attributes:

Feeling, Hearing, Seeing, Supervises Others, Talking, Works Alone, Works Around Others

Physical Requirements:

80% sitting, 10% walking, 10% standing

Pay Range:

We offer a total compensation package that ranks among the best in the industry. It consists of competitive base pay, restricted stock units, and quarterly bonus payments. In addition to these components, our package includes health benefits that begin day one, retirement savings plans, and an industry leading ESPP program with a 2 year look back feature. Find more information about all our benefits at the link below:

Benefits of working at Microchip

The annual base salary range for this position, which could be performed in the US, is $91,000 - $247,000.*

Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster.

To all recruitment agencies: Microchip Technology Inc. does not accept unsolicited agency resumes. Please do not forward resumes to our recruiting team or other Microchip employees. Microchip is not responsible for any fees related to unsolicited resumes.