Senior Manager, Paid Marketing

About the Team & Role:

We’re seeking a Senior Manager, Paid Marketing to lead and scale our paid media programs for our provider (B2B) audience. In this role, you will own the strategy and execution across SEM, paid social, and other digital channels to drive demand and customer acquisition. This is a high-impact opportunity to join a fast-growing tech company and shape how we scale paid marketing efficiently.

You’ll manage and mentor a team of paid media specialists, setting clear priorities and ensuring executional excellence. Partnering closely with product, analytics, and creative teams, you’ll design and optimize campaigns that deliver measurable growth within efficiency guardrails. Your north star will be building a scalable, high-performing paid marketing engine, and you’ll bring the right mix of leadership, strategic vision, and analytical rigor to make it happen.

You Will:

• Own and scale the paid acquisition engine across SEM, paid social, and other digital channels
• Hire, mentor, and manage a high-performing paid media team
• Define and execute the paid marketing roadmap with clear goals, KPIs, and testing frameworks
• Identify new channels, platforms, and tactics to unlock scalable and efficient growth
• Collaborate with Product, Analytics, Brand, and Creative teams to optimize conversion and improve full-funnel performance
• Build and evolve the infrastructure to measure campaign effectiveness and maximize ROI
• Serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions

You’d be a great fit if…

• Have 7+ years of experience in performance and growth marketing, with 3+ years in a leadership role at high-growth tech companies
• Have deep expertise in paid digital (SEM, Social), SEO and and conversion rate optimization
• Are data-driven — you can build dashboards, interpret performance signals, and drive action through insights
• Thrive in fast-paced environments and love testing, learning, and iterating quickly
• Are a hands-on leader who can operate at both strategic and tactical levels
  Have experience building and coaching growth teams and fostering a culture of ownership and experimentation
• Are a clear, compelling communicator who can influence cross-functionally and inspire teams toward a shared vision

The expected base pay range for this position is $146,200 - $215,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

• Benefits offered include:
• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development