Senior Manager, Product Marketing GTM Alignment

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

As Senior Manager of Product Marketing GTM Alignment within Visa’s B2B Marketing Center of Excellence (COE), you’ll help define the strategy, vision and tools for how B2B & Product Marketing supports Visa’s product go-to-market strategy. Your focus will be on building and standardizing resources, tools, and best practices -- driving efficiency, consistency, and measurable results at scale. Rather than managing a product marketing portfolio, you’ll empower product marketers worldwide to plan & execute at a higher level, amplifying successful strategies and enabling teams to deliver best-in-class B2B marketing support across Visa’s product and sales go-to-market initiatives, including new product launches & Sales Plays.

This global role partners closely with Global Product Marketing, Regional B2B Marketing, , Product and Sales teams throughout the organization. It reports directly into the Director, Product Marketing Go-to-Market Alignment, Global B2B Center of Excellence (COE).

Key Responsibilities

• B2B Sales Content Strategy: Develop and scale sales content strategies including tools, templates and frameworks to drive engagement, consistency and compliance  
• Strategic Planning: Lead defined product marketing GTM initiatives, including the creation of planning templates, trackers, and rollout plans related to multi-year strategic planning with the Global Steer Co Committee
• Product Marketing GTM Optimization: Define and drive continuous improvement of how B2B marketers support Visa’s product go-to-market strategies by evaluating and documenting GTM approaches, scaling best practices and enabling stronger alignment between marketing, sales and product to maximize market impact and efficiency
• Marketing GTM Transformation: Support initiatives to elevate marketing capabilities related to product go-to-market with a focus on integrating AI
• Champion COE Principles: Foster a transparent, collaborative culture by modeling best practices, empowering colleagues, and driving shared success across the global organization

This is a hybrid position. Expectation of 3 days in the office will be confirmed by your Hiring Manager.

Relocation not included. This position is not eligible for Sponsorship.

Basic Qualifications
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications
• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
• 9–10 years of experience in B2B and/or Product Marketing within payments, financial services or Fintech industry
• Proven success with global product launches and GTM initiatives in complex, matrixed organizations.
• Expertise in enterprise buying groups and audience segmentation for complex sales cycles
• Strong analytical and data-driven mindset, with demonstrated ability to translate insights into actionable product marketing GTM strategies.
• Advanced project management skills, with a track record of delivering results in dynamic environments.
• Passion for innovation and continuous improvement, with experience leveraging AI and digital tools in marketing transformation.

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 149,900.00 to 217,500.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.