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Taylor Morrison

Senior Market Intelligence & Strategy Analyst

Posted 3 Days Ago
Be an Early Applicant
In-Office or Remote
8 Locations
70K-102K Annually
Senior level
In-Office or Remote
8 Locations
70K-102K Annually
Senior level
Perform market and competitive research for residential communities, create data visualizations and CMA reports, analyze buyer profiles and demographics, conduct field evaluations and focus groups, and present findings to inform community design, product development, pricing, and marketing decisions.
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Job Description Summary

As a Market Intelligence & Strategy Analyst working for Taylor Morrison you will assist in the collection and data analysis from secondary sources, competitive shops, and internal sources to provide support on recommendations for Taylor Morrison existing communities with reliable forecasts of price and pace. Provide the “voice of the consumer” with sound data research on consumer preferences/wants/needs that can be applied to Division decisions on community design, product development, home specifications and marketing communications.

Job Details

What You’ll Do

  • Gather data and produce clear and concise analysis including data visualizations, presentations, and reporting (charts, graphs, etc.) used for recommendations on existing Taylor Morrison community positioning

  • Provide monthly completion and assessment of CMA’s (Competitive Market Assessment) through analysis of the competitive landscape for each community

  • Provide Buyer Profile Reviews

  • Analyze market demographics to identify Consumer Group wants and needs identified

  • Provide fieldwork- competitive evaluations (floorplans and specifications)

  • Conduct focus groups (analyze surveys, focus group moderation, etc.)

  • Communicate key findings in written and verbal form

  • Demonstrate a strong understanding of residential real estate market metrics

  • Perform other duties as assigned

Sound Like You?

You might be just who we’re looking for if you have…

  • Minimum Bachelor’s degree in Business, Real Estate, or quantitative field required

  • 1 to 2 years’ experience in competitive assessments and/or market evaluations in homebuilding or similar industry

  • Homebuilding experience strongly preferred

  • Experience in data gathering from various sources and compiling into logical charts, graphs, tables and written form

  • Highly proficient in MS Office especially Excel

  • Ability to collaborate effectively with stakeholders at all levels of the organization

  • Local Market Knowledge a plus

FLSA Status: Exempt

FLSA Status: Exempt
Salary Range: $70,000-101,510
Bonus: Up to 10% Staff

Will have responsibilities such as:

  • Office or non-manual work, which is directly related to management or general business operations

  • Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

  • Report to Division/Corporate Office/Community daily and adhere to schedule

  • Ability to access, input, and retrieve information from a computer and/or electronic device

  • Ability to have face to face conversations with customers, co-workers and higher level manager

  • Ability to sit or stand for long periods of time and move around work environment as needed

  • Ability to operate a motor vehicle if applicable

  • Comply with company policies and procedure

Physical Demands:

  • Must be able to able to remain in a stationary position up to 50% of the time

  • The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job.  They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

Taylor Morrison is an equal opportunity employer.  Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.

Benefits of Working With Taylor Morrison

We are looking for dedicated professionals that share our values of putting the customer - and their needs - first.  In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:

  • Competitive Compensation
  • Health Care - Medical/Dental/Visio​​n/Prescription​​ Drug Coverage
  • 401(k) with Company Matching Contributions
  • Flexible Spending Accounts
  • Disability Programs
  • Employee & Dependent Life Insurance
  • Vacation & Company Holidays
  • Tuition Reimbursement
  • Employee Home Purchase Rebate Program
  • Home Mortgage Program
  • Employee Assistance Program (EAP)

Taylor Morrison Pleasanton, California, USA Office

Pleasanton, United States

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