Senior Marketing Manager, ABM Execution & Campaign Operations

Senior Marketing Manager, ABM Execution & Campaign Operations 

The Opportunity 

We are seeking a highly organized, execution-focused Senior Marketing Manager to serve as the operational engine behind our Account-Based Marketing (ABM) and integrated campaign strategy. 

This role will act as a strategic partner and right hand to the Director of ABM, translating ABM strategy into coordinated, high-impact campaigns across channels. You will own campaign execution, timelines, and cross-functional coordination—ensuring programs move from concept to launch efficiently and effectively. 

This is an ideal role for a marketer who thrives in turning strategy into action, enjoys managing multiple moving pieces, and takes pride in delivering polished, on-time campaigns that drive pipeline. 

What You’ll Do 

Campaign Execution & Orchestration 

• Execute ABM and integrated marketing campaigns across digital and offline channels (email, paid, web, events, direct mail, social)  

• Translate ABM strategy into actionable campaign plans with clear deliverables and timelines  

• Manage campaign calendars and ensure consistent execution across programs  

Project Management & Coordination 

• Serve as the central hub for campaign execution—tracking milestones, dependencies, and deliverables  

• Partner closely with internal stakeholders (Product Marketing, Digital, Field Marketing) to move campaigns forward  

• Coordinate with external agencies and vendors to ensure timely and high-quality output  

ABM Program Support 

• Support execution of 1:1, 1:few, and 1:many ABM programs  

• Help operationalize targeting, segmentation, and account engagement tactics  

• Ensure campaigns align to defined ICPs, account priorities, and sales objectives  

Content & Asset Development 

• Develop and/or adapt light campaign content (emails, landing page copy, social posts)  

• Create or manage simple campaign visuals and assets (presentations, one-pagers, light graphics)  

• Ensure messaging consistency across touchpoints  

Campaign Operations & Optimization 

• Track campaign performance and support reporting efforts  

• Maintain campaign documentation, workflows, and processes  

• Identify opportunities to improve execution efficiency and campaign effectiveness  

What You Bring 

• 10-15 years of B2B marketing experience, preferably in ABM, demand gen, or integrated campaigns  

• Strong campaign execution skills with the ability to manage multiple programs simultaneously  

• Excellent project management and organizational skills (this is critical)  

• Experience working with agencies and cross-functional teams  

• Comfortable with light content creation and basic design (or tools like Canva, PowerPoint, etc.)  

• Familiarity with marketing automation, CRM, and ABM platforms  

• Detail-oriented with a bias for action and follow-through  

How This Role Partners with the Director of ABM 

• Director (You): Strategy, platform optimization, innovation, executive alignment, external networking  

• This Role: Execution, orchestration, timelines, asset delivery, campaign consistency  

Success Looks Like 

• Campaigns launch on time and run smoothly across channels  

• ABM programs are consistently executed with high quality  

• Stakeholders feel informed, aligned, and supported  

• Agency and internal teams operate efficiently under clear direction  

• The Director of ABM is freed up to focus on strategic growth and platform optimization