Senior SEO and Lifecycle Growth Manager

Come Build What’s Next

What You’ll Do

• Own the strategy, roadmap, hands on execution, and performance of SimpleNursing’s earned and owned marketing channels, including SEO, content, lifecycle email, landing pages, website experiences, and conversion-rate optimization
• Identify organic growth opportunities through keyword research, content analysis, competitive insights, search performance, and customer behavior, then personally develop or optimize content and webpages to improve discovery and conversion
• Build, launch, and continuously improve lifecycle programs across onboarding, nurture, promotional, retention, and re-engagement journeys using student stage, behavior, engagement, and purchase signals
• Improve conversion across landing pages, trial and sign-up flows, and content-to-purchase pathways by identifying friction, developing hypotheses, implementing structured tests, and applying results to the next iteration
• Analyze funnel performance and customer behavior using tools such as GA4, Google Search Console, Ahrefs or Semrush, and Hotjar or Microsoft Clarity to determine where students disengage and prioritize improvements based on business impact
• Translate broader growth priorities into clear campaigns, customer journeys, webpages, and experiments while partnering with Paid Media, Product, Creative, Analytics, Engineering, and external partners and communicating results, learnings, and next steps

What You’ll Bring

• Six or more years of experience in B2C growth marketing, digital marketing, demand generation, or a similarly hands-on customer acquisition and engagement environment
• Recent, direct execution experience across several areas of the role, including SEO, organic content, lifecycle email, landing pages, website optimization, and conversion-rate optimization
• A track record of personally building, configuring, launching, and optimizing campaigns, webpages, experiments, and customer journeys not solely overseeing agencies, vendors, or direct reports
• The ability to think strategically while remaining actively involved in executing, measuring, analyzing, and improving the work
• Strong analytical judgment and experience using customer behavior, funnel data, search performance, and structured testing to identify opportunities and determine what should happen next
• Clear, concise communication and strong cross-functional influence, including the ability to explain what you tested, why you tested it, what happened, and what you recommend doing next. Experience in healthcare, education, EdTech, consumer subscriptions, SaaS, e-commerce, or another digitally focused B2C organization is a plus

Tools You May Use

Experience with every tool below is not required. We are most interested in your ability to learn quickly, work directly within marketing platforms, and turn data into meaningful action!!

• Google Analytics 4 and Google Search Console
• Ahrefs, Semrush, or a similar SEO platform
• Hotjar, Microsoft Clarity, or another behavior analytics tool
• Email marketing, CRM, or lifecycle-automation platforms
• Content-management systems and landing page building tools
• A/B testing, experimentation, reporting, dashboard, and AI productivity tools

Why You’ll Love Working Here

• Own a meaningful part of the SimpleNursing growth engine and see the direct connection between your work and student acquisition, engagement, conversion, and retention
• Work across the full customer journey, from the moment a nursing student discovers SimpleNursing through the experiences that help them become and remain an engaged customer
• Develop strategies and personally turn them into content, campaigns, webpages, lifecycle journeys, and experiments
• Remain close to the platforms, customers, performance data, and execution rather than being removed from the work
• Partner with talented colleagues across Product, Paid Media, Creative, Analytics, Engineering, and Operations while maintaining clear ownership of your channels
• Support future nurses during important moments in their education and careers through products designed to help them learn, grow, and succeed

We Encourage You to Apply

You may not check every preferred box, and that is okay!! You may come from education, healthcare, consumer subscriptions, SaaS, e-commerce, or another environment where you have helped customers discover, engage with, and choose a digital product. However, this role does require someone who is currently comfortable working as a hands on individual contributor. If your recent experience has primarily involved managing teams, coordinating projects, overseeing agencies, or developing strategies that others execute, this may not be the right opportunity. If you enjoy identifying opportunities, developing strategies, working directly within the platforms, executing the work, analyzing what happened, and determining what to do next, we would love to hear from you.