Senior Marketing Operations Analyst

Imprint is reimagining co-branded credit cards & financial products to be smarter, more rewarding, and truly brand-first. We partner with companies like Rakuten, Booking.com, H-E-B, Fetch, and Brooks Brothers to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. Our platform combines advanced payments infrastructure, intelligent underwriting, and seamless UX to help brands offer powerful financial products—without becoming a bank.

Co-branded cards account for over $300 billion in U.S. annual spend—but most are still powered by legacy banks. Imprint is the modern alternative: flexible, tech-forward, and built for today’s consumer. Backed by Kleiner Perkins, Thrive Capital, and Khosla Ventures, we’re building a world-class team to redefine how people pay—and how brands grow. If you want to work fast, solve hard problems, and make a real impact, we’d love to meet you.

The Team

The marketing team is responsible for driving rapid customer growth through innovative acquisition strategies and 1:1 personalized lifecycle communications across all channels. This team aggressively tracks and helps grow our customer franchise by optimizing customer journeys through tactics derived by analyzing trends in customer shopping behavior, needs, intents, and responses. We collaborate closely with our leaders, cross-functional teams, and merchant partners to achieve ambitious growth targets.

The Role

We are seeking a Senior Marketing Operations Specialist to support the execution of multi-channel marketing campaigns that drive cardholder engagement, spend, and loyalty. This role will focus on owned channel marketing, advancing martech capabilities, campaign execution, and optimization using Braze and other marketing automation tools. The ideal candidate has at least 3 years of email marketing experience, a solid understanding of martech tools and capabilities, and a passion for data-driven customer engagement.

What You'll Do

• Build and ensure accurate execution of marketing automation workflows, including QA/testing before deployment, across email, SMS, push notifications, and in-app messaging campaigns using Braze.

• Configure customer journeys, triggers, and segmentation to deliver personalized experiences.

• Track and analyze communication performance, providing insights and recommendations for continuous improvement, and creating reports for internal stakeholders.

• Maintain and update campaign calendars to ensure timely execution of marketing initiatives.

• Assist in creating and refining email templates with dynamic content, personalization, and optimized subject lines.

• Maintain compliance with CAN-SPAM regulations and email marketing best practices.

• Work cross-functionally (Product, Data, Creative) to execute marketing initiatives, support A/B testing, and advance marketing automation efforts

• Stay updated on industry trends, owned channel marketing best practices, and emerging martech functionality.

What We Look For

• 3+ years of experience in owned channel marketing, lifecycle marketing, or CRM marketing with experience setting up campaigns in Braze or other comparable martech tools.

• Ability to query data, build segments, and create customer journey logic using SQL or other comparable method.

• Experience with martech migrations and/or building new martech functionality

• Creative problem-solver with the ability to leverage data and martech capabilities to drive efficient and effective personalization and dynamic content selection

• Familiarity with CAN-SPAM regulations and general email marketing compliance.

• Ability to analyze email performance data and translate insights into action.

• Excellent attention to detail, project management, and organizational skills.

• Excellent communicator, both verbal and written, with ability to work in a fast-paced environment and effectively collaborate cross-functionally

• Competitive compensation and equity packages

• Leading configured work computers of your choice

• Flexible paid time off

• Fully covered, high-quality healthcare, including fully covered dependent coverage

• Additional health coverage includes access to One Medical and the option to enroll in an FSA

• 16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents

• Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Imprint is committed to a diverse and inclusive workplace. Imprint is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Imprint welcomes talented individuals from all backgrounds who want to build the future of payments and rewards. If you are passionate about FinTech and eager to grow, let’s move the world forward, together.