The Senior Performance & Growth Marketer will lead efforts to scale paid acquisition, optimizing strategy and infrastructure through experimentation and data analysis to lower CAC and improve conversion rates.
Curai Health builds AI health agents connected to a virtual primary care clinic. As the pioneer in deploying machine learning in healthcare, and with a dedicated team of specially trained clinicians, Curai Health delivers easy-to-use, convenient, and engaging primary care to more people at a fraction of the cost of traditional care.
Our company is remote-first and we consider candidates across the United States. Our corporate office is located in San Francisco.
Senior Performance & Growth Marketer
As our first DTC Performance & Growth marketer, you'll build the systems and cross-functional discipline we need to scale consumer acquisition. You'll run strategy, execution, and infrastructure—working directly with product, design, and leadership to turn ideas and experiments into a DTC growth engine.
Who You Are
You're a hands-on DTC performance marketer who can turn early signals into high-performance. You move fast, test constantly, and optimize for outcomes over output. You’re as comfortable digging through search-term patterns as you are writing ads, shaping landing pages, and diagnosing funnel drop-offs. You thrive in environments where velocity, insight, and craft matter more than spend.
What You’ll Do
• Improve the efficiency of our DTC acquisition path—from ad click to first message—lowering CAC and increasing qualified interactions.
• Build consumer search strategies from the ground up: keyword-level intent analysis, volume patterns, competitive gaps.
• Turn insights into experiments—testing ad creative, landing page messaging, audience segments, and campaign structure.
• Drive down CAC and improve conversion rates by continuously optimizing targeting, bidding, and creative.
• Identify and test new channels: affiliates, creator partnerships, and emerging platforms.
• Partner with product and design to improve landing page performance and diagnose drop-offs in the acquisition funnel.
• Build simple reporting that highlights what’s working, what’s not, and what needs to be tried next.
What You’ll Need
This role requires direct DTC acquisition experience. Candidates with B2B demand-gen or enterprise-only backgrounds will not be considered.
• 5–7 years running paid acquisition for consumer products at a startup or high-growth company.
• Experience running paid acquisition for a DTC healthcare product or service.
• Experience operating within regulated healthcare environments.
• Proven ability to own and scale multi-channel acquisition with real impact.
• Experience with Google, Bing, Meta, and Reddit.
• Strong analytical foundation and fluency with (insert tools of choice)
• Experience writing ads, shaping landing page copy, and designing rapid experiments.
• Ability to design, execute, and interpret A/B tests and experiments.
• Bias toward shipping—you improve campaigns weekly, not quarterly.
• Clear communication and ability to translate performance data into strategic narratives.
• Experience working in healthcare.
• Consumer marketing experience.
What We Offer
• Culture: Mission driven talent with great colleagues committed to living our values, collaborating and driving performance
• Pay: Competitive compensation and stock
• Wellness: Unlimited PTO, flexible working hours and remote working options
• Benefits: Excellent medical, dental, vision, and flex spending plans.
• Financial: 401k plan with employer matching
The annual base salary range for this position is between $175,000-$190,000 annually. Stock grants also play a key part in any offer, they increase your overall compensation package significantly based on company success. Please note that the base salary range is a guideline, and individual total compensation will vary based on qualifications, skill level, competencies, and work location.
Curai Health is a startup with a small, but world-class team from high-tech companies, AI researchers, and practicing physicians, to team members from non-traditional career paths and backgrounds. We also have research partnerships with leading universities across the country and access to medical data that facilitates research in this space. We are a highly collaborative, data-driven team, focused on delivering our mission with funding from top-tier Silicon Valley investors including Morningside, General Catalyst, and Khosla Ventures.
At Curai Health, we are highly committed to building a diverse and inclusive environment. In keeping with our beliefs and values, no employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. To promote an equitable and bias-free workplace, we set competitive compensation packages for each position and do not negotiate on our offers. We are looking for mission-driven teammates, who embody our core values, and appreciate our transparent approach.
Top Skills
A/B Testing Tools
Bing
Google
Meta
Reddit
Curai Health Palo Alto, California, USA Office
Palo Alto, CA, United States, 94301
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