Senior Performance Marketing Manager, New Channel Expansion

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. 

Bankrate has the scale, the first-party data, and the product depth to build a serious multi-channel paid acquisition engine — and most of that work is still ahead of us. The person in this role won't be optimizing a mature channel mix. They'll be defining what the mix looks like, proving what works through rigorous measurement, and building the institutional knowledge that shapes how Bankrate invests in paid media for years to come. Bankrate's paid acquisition engine runs on paid search today. This role is about what comes next.

We're looking for a Senior Performance Marketing Manager to lead new channel expansion — identifying, testing, and scaling paid channels that can meaningfully contribute to Bankrate's growth. That means streaming TV, programmatic, podcasts, Meta, TikTok, YouTube, and beyond. Your mandate is to crack new channels and scale them profitably, fast. This is a strategic individual contributor (IC) role with real ownership over channel investment decisions. You'll bring a track record of launching paid channels from scratch, rigorous instincts around measurement and incrementality, and the creative fluency to drive direct response performance across formats.

What You’ll Do:

• Channel launch & scaling: Own the full cycle of new channel development — evaluating opportunities, building the investment case, structuring tests, and scaling what works. Streaming/connected TV, paid social, programmatic, YouTube are the primary focus. Define success criteria before each launch, model incremental reach and projected CPL against existing benchmarks, and make clear go/no-go calls backed by data.
• Incrementality & proof of value: Partner with BI to design and run geo-based or holdout tests that quantify true channel contribution. New channel launches live or die by your ability to separate real signal from noise — and to build the evidentiary case that earns continued investment from senior leadership.
• Platform partnerships: Develop direct relationships with platform and media partners. Stay ahead of new formats, buying models, and measurement capabilities — and bring those insights back as testable hypotheses before competitors act on them.
• Meta & TikTok: Support the scale of Meta, which just launched, then extend learnings to scale TikTok.
• Conversion signal optimization: Test and optimize conversion signal passback. Test signal configurations, monitor event match quality, and understand how signal health affects algorithmic efficiency and delivery cost.
• Channel playbooks: Document what works. Build repeatable frameworks for campaign setup, signal configuration, and bid strategy that the broader team can use and build on.
• Creative leadership: Set the creative testing agenda across all paid channels. Develop a hypothesis backlog grounded in performance data, write briefs that give Creative clear direction, and ensure learnings compound across campaigns and formats.
• Structured testing: Design multi-variable experiments (creative × audience × placement) with proper holdouts. Translate results into documented playbooks that raise the performance floor — and apply them across new channels as you launch them.
• Attribution & portfolio reporting: Own the attribution framework across your channels. Evaluate platform-reported metrics against internal data, surface discrepancies proactively, and build reporting that gives leadership a trusted view of cross-channel performance and trade-offs.
• Investment recommendations: Come to senior stakeholders with a point of view, not just a performance update. Frame budget recommendations in terms of incremental opportunity and portfolio-level trade-offs.
• AI-augmented work: Use AI to accelerate brief drafting, creative ideation, and performance analysis. Evaluate outputs critically for accuracy, brand voice, and regulatory compliance. Document where AI creates real leverage and share those practices with the team.

What We’re Looking For:

• New channel track record: You've launched paid channels from scratch — not just managed steady-state campaigns. You've built the investment case, structured the test, scaled what worked, and killed what didn't. Success on paid search, paid social, programmatic, streaming TV or comparable channels are essential. 
• Paid social foundation: Strong hands-on experience in Meta and TikTok for direct response, with accountability for CPL, CVR, and revenue at scale — ideally six or seven figures monthly on Meta. You understand signal passback, event match quality, and how algorithmic efficiency is won or lost.
• Measurement sophistication: You've designed incrementally tests, worked with holdout methodologies, and can evaluate attribution frameworks critically. You know the difference between correlation and lift — and can make that case to senior stakeholders.
• Creative strategist: You set creative direction, not just approve it. You write strong briefs, give precise feedback, and can identify what's driving a performance shift at the format or copy level across channels that look nothing alike.
• Strategic operator: You move fluidly between setting channel strategy and executing within it. You manage competing priorities, own timelines, and deliver with minimal oversight.
• AI-forward: You actively use AI tools and have a genuine point of view on where they add leverage in paid channels, particularly as it relates to creative development.

Compensation:

Total Cash Compensation Range: $100,000 – $140,000 per year

This role is eligible for a target bonus, which is included in the Total Cash Compensation Range. Actual compensation varies based on location, experience, and qualifications.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Bankrate is where Americans go to get the best price on life's most important financial decisions. By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more. As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard. This commitment to precision is reflected across all its products. In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country. For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume. Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition — helping to make the American dream more affordable for everyone.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]. 

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