Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.
At the heart of Fora is our mission: to power the next generation of travel entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.
Our platform combines innovative technology with the human touch, offering:
- Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
- A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
- Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
- Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.
Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 180+ full-time employees based in downtown New York City. Earlier this year, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. This funding represents a vote of confidence in the enduring power of entrepreneurship, and secures our ability to build a category-defining travel brand. We have a vision for the future that leverages the best of humans and the best of technology to create the first truly unified platform for all travel needs - from staycation to the safari.
We're proud of the recognition we've received, including:
- LinkedIn’s Top Startups List 2024
- Fast Company’s Most Innovative Companies 2025 and 2023
- Built In 2025 Best Places to Work
- And several "top agency" awards from our fantastic partners including Virtuoso, IHG, Four Seasons, and more
Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.
We’re hiring a Senior PM to lead data products and AI agents that power our advisor platform. You’ll sit at the intersection of CRM, data intelligence, and AI—building products that help advisors find, engage, and manage clients, and plan trips more effectively. This is a true 0→1 role: you’ll define the vision, roadmap, and go-to-market for AI- and data-driven features that directly impact advisor productivity, client conversion, and revenue.
Key Responsibilities- Own the product strategy and roadmap for Advisor Enablement data products and AI agents.
- Design AI- and data-powered capabilities across CRM, workflows, recommendations, and automation.
- Partner with data science, engineering, and analytics to shape models, signals, and data products.
- Identify and prioritize high-impact use cases (e.g., next-best-action, lead scoring, smart workflows, segmentation).
- Run experiments and validate ideas with advisors; turn successful pilots into scalable features.
- Integrate AI and data products deeply into CRM and workflow surfaces—not side tools.
- Define success metrics, measure impact, and iterate based on data and customer feedback.
- Collaborate with GTM teams on positioning, launches, and enablement.
- 8+ years of Product Management experience, including complex platform or multi-system products.
- 3+ years building AI/ML or data-driven products (recommendations, scoring, automation, or similar).
- Experience in a data-focused role or owning data products (defining metrics, experiments, data requirements).
- Strong experience in at least one of:
- B2B CRM or customer data platforms
- Data intelligence / analytics systems
- Recommendation engines / personalization
- Marketing automation, segmentation, and audience systems
- Workflow, project management, or productivity tools
- Cross-functional leadership experience required.
- Hands-on work with AI/ML-powered features or predictive modeling.
- Strong background with CRM systems, customer data models, or lifecycle automation.
- Excellent communication; comfortable turning ambiguity into clear product direction.
- Based in NYC or willing to relocate.
- Data science / Python or applied ML experience.
- Experience with modern AI agent frameworks and/or experience in low code AI tools like Lovable, Claude, Gemini, etc...
- Experience building APIs and integrations used by other teams or platforms.
Compensation for this role varies based on experience, with an indicative range of $160K–$200K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
Additional Benefits include:
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
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WORK AUTHORIZATION
You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
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