Fora is the modern travel agency, empowering anyone with a passion for travel to build a thriving advisory business. We're modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business-in-a-box platform gives travel entrepreneurs everything they need to launch and scale, from cutting-edge tools and personalized training to a vibrant community and exclusive industry partnerships. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time. We believe that everyone, from seasoned professionals to first-time advisors, can build something both profitable and personal.
Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full-time employees based in downtown New York City. In 2025, we announced our $60 million Series B and C investment rounds, led by Thrive Capital and Insight Partners, with participation by previous investors including Forerunner and Heartcore Capital. We've also been recognized as a LinkedIn Top Startup 2024, Fast Company's Most Innovative Companies 2025 and 2023, and Built In 2025 Best Places to Work.
We're building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.
We’re hiring a Senior PM to lead data products and AI agents that power our advisor platform. You’ll sit at the intersection of CRM, data intelligence, and AI—building products that help advisors find, engage, and manage clients, and plan trips more effectively. This is a true 0→1 role: you’ll define the vision, roadmap, and go-to-market for AI- and data-driven features that directly impact advisor productivity, client conversion, and revenue.
Key Responsibilities- Own the product strategy and roadmap for Advisor Enablement data products and AI agents.
- Design AI- and data-powered capabilities across CRM, workflows, recommendations, and automation.
- Partner with data science, engineering, and analytics to shape models, signals, and data products.
- Identify and prioritize high-impact use cases (e.g., next-best-action, lead scoring, smart workflows, segmentation).
- Run experiments and validate ideas with advisors; turn successful pilots into scalable features.
- Integrate AI and data products deeply into CRM and workflow surfaces—not side tools.
- Define success metrics, measure impact, and iterate based on data and customer feedback.
- Collaborate with GTM teams on positioning, launches, and enablement.
- 8+ years of Product Management experience, including complex platform or multi-system products.
- 3+ years building AI/ML or data-driven products (recommendations, scoring, automation, or similar).
- Experience in a data-focused role or owning data products (defining metrics, experiments, data requirements).
- Strong experience in at least one of:
- B2B CRM or customer data platforms
- Data intelligence / analytics systems
- Recommendation engines / personalization
- Marketing automation, segmentation, and audience systems
- Workflow, project management, or productivity tools
- Cross-functional leadership experience required.
- Hands-on work with AI/ML-powered features or predictive modeling.
- Strong background with CRM systems, customer data models, or lifecycle automation.
- Excellent communication; comfortable turning ambiguity into clear product direction.
- Based in NYC or willing to relocate.
- Data science / Python or applied ML experience.
- Experience with modern AI agent frameworks and/or experience in low code AI tools like Lovable, Claude, Gemini, etc...
- Experience building APIs and integrations used by other teams or platforms.
Compensation for this role varies based on experience, with an indicative range of $160K–$200K + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.
Additional Benefits include:
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.
We’re forging our own path
Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.
We’re stronger together
Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.
We believe in technology
We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
We’re here to serve
We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.
We mean business
Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.
WORK AUTHORIZATION
Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization. Roles based outside of the United States are not subject to this requirement.
EQUAL OPPORTUNITY
Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.
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