About Figure
Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions.
By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes.
Together with our 170+ partners, we’ve originated over $17 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets.
We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance.
About the Role
We’re looking for a Senior Product Marketing Manager to lead messaging, positioning, and go-to-market strategy for Figure’s crypto products. You’ll translate complex blockchain and financial concepts into clear, compelling narratives for both TradFi and crypto-native audiences. You’ll shape how we bring products to market, influence roadmap decisions, create foundational product storytelling, and drive adoption across multiple ecosystems.
This role is deeply cross-functional, partnering with product, BD, partnerships, and marketing to ensure alignment, clarity, and market impact.
What You’ll Do
- Define positioning and value propositions for YLDS, CBL, and Democratized Prime
- Translate technical product capabilities into customer-centric messaging across audiences
- Own GTM strategy for launches, feature releases, and multi-chain ecosystem expansions
- Partner cross-functionally with Product, BD, Customer Success, and Growth to drive product knowledge and adoption
- Develop launch plans, audience-specific messaging, and define positioning across both crypto-native and retail web2 users.
- Build competitive intelligence across crypto lending, RWA, and stablecoin markets
- Partner with Product Management to bring market insights into roadmap priorities
- Create product narratives, sales enablement, and thought leadership content
- Monitor market trends, user insights, and performance metrics to optimize GTM strategy
What We Look For
- 6+ years in product marketing; 3+ in crypto/blockchain or fintech
- Experience launching complex technical products in fast-moving environments
- Strong understanding of DeFi, stablecoins, tokenization, and blockchain ecosystems
- Ability to craft clear, compelling narratives for multiple audience segments
- Strong analytical skills and data-driven decision-making
- Ability to influence cross-functional teams and operate autonomously
- Bonus: experience at a protocol or DeFi platform, PM/PO background, TradFi experience, or presence in crypto communities (e.g., Solana)
Salary
- Compensation Range: $150,000-$180,000/yr
- 25% annual bonus target, paid quarterly
- Company equity in the form of RSUs
- This is the compensation range for the United States, actual compensation may vary based on individual candidate experience, location, or evolving business needs
Benefits
- Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
- Company HSA, FSA, Dependent Care, 401k, and commuter benefits
- Employer-funded life and disability insurance coverage
- 11 Observed Holidays & PTO plan
- Up to 12 weeks paid family leave
- Continuing education reimbursement
Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice.
Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
#LI-MM1 #LI-Hybrid
Top Skills
Figure San Francisco, California, USA Office
The energy of San Francisco flows through every corner of our office. Located in the heart of the Financial District, it gives employees access to great restaurants, bars, shopping, and easy access to public transit. It also has spectacular views of the Golden Gate and Marin Headlands.
Figure San Francisco, California, USA Office
Our office, located in Midtown Manhattan, offers stunning views of Bryant Park and 5th avenue. Port Authority, Grand Central, Penn Station, and Times Square are just a couple of blocks away. Our central location provides many dining, entertainment, and shopping options within a walking distance.
Similar Jobs
What you need to know about the San Francisco Tech Scene
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
